Publisher : China Radio and Television Press
Published Date : 5/2008
Frequency : Annually
Language : Chinese
ISBN/ISSN : 9787807166351
Weight : 2.60kg
Availability : Usually ship within 48 hours
Book Type : Industry
Estimated Shipping Time

"China's animation Yearbook" (2008) mainly by an important speech, important meetings, industrial policy, for the record publicity, issuing permits, fine recommendation, festival awards show, industry profiles, industrial layout, Olympic animation, brand management, case studies, theoretical research, Literature compilation and Memorabilia 15 parts. Compared with before the 2008 volume of more clear and reasonable, a more systematic and comprehensive data collection, research and more in-depth analysis of reality show in an objective and related areas of China's animation industry in 2008 years of development and achievements, while on the one hand look at the macro Overall, from the industrial point of view, increasing the overall profile, layout, optimize the configuration of the prospects and outlook, while the economic part of the Olympic Games to include more in the future large-scale events and activities to promote animation marketing and related industries provide a practical basis; another context and based on the practical applications, an increase of an objective analysis of typical cases, the actual needs of enterprises from the current proceeding, for the current specific problems commonly faced, combined with the personal situation of the Chinese market to react more with the practical operation and guiding significance.
Among them, industrial distribution division based in part on China's administrative regions, on China's animation industry in various parts of the status quo, advantages, problems, developing the proposal, conduct a systematic and detailed study and analysis; Olympic animation part of the comprehensive recording and analysis of the Beijing Olympics on China's animation industry development has brought opportunities and challenges; brand management, summed up some of the world's leading animation company representative successful experience in brand building, and strive to explore suitable for China's animation company brand planning processes and methods to try to come Chinese Animation branding, planning to promote the process of guiding significance to the practice of law and the reference value; case study describes some of the more successful in the animation market, domestic companies and original products, aimed at early stage of development of China's animation industry, on the other animation company can play a role in the operation of reference