Publisher : China Radio and Television PressPublished Date : 10/2009 Frequency : Annually Language : Chinese ISBN/ISSN : 9787504359445 Weight : 1.60kg Availability : Usually ship within 48 hours Book Type : Report Estimated Shipping Time"2009-2010IMI urban consumer behavior and advertising research report contact with" giving consideration to consumer, media, advertising three areas of consumer behavior in the extension of urban studies at the same time, focusing on the residents of advertising exposure. The report lists 73 species involved in the daily life of urban residents of goods and services consumption, comparing a TV, radio, newspapers, magazines, internet access frequencies in different populations of five media, consumer products and services to a variety of differences. Important results of this study - "Advertising exposure index" is a comprehensive advertising exposure measure, set up a horizontal comparison of different types of advertising platform. Report on urban ad exposure and advertising to fill the contact time of the determination of the advertising research field blank determination.
"2009-2010IMI urban consumer behavior and advertising exposure study" has demonstrated both the consumer behavior and media exposure of the panorama, but also the first time, residents in contact with various types of ad outlines an overview of the data is read guide urban consumers. Outlined in the report contact with a variety of indicators on advertising companies and advertising agencies for an integrated use of various media for advertising an important reference value.
This study in Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Hangzhou, conducted in six cities, the integrated use of the CATI telephone surveys, Internet surveys, mail surveys and other investigative methods, scientific and objective methods of investigation to ensure the authenticity and reliability of the findings .
The report published by the China Radio and Television, School of Communication University of China Advertising IMI (Chong Institute) Institute of editing market information distribution, Editor: HUANG Sheng-min, DING Jun-Jie, Huang Jinghua.
Introduction 1
1 Background 1
2 Research Methods 3
(A) to investigate the implementation of the three
(B) sample structure of 4
3 information on seven
(A) With regard to sample size 7
(Ii) on goods and services consumption in the form of note 7
(C) the media exposure on urban form note 9
(D) Other things need to explain 9
Chapter 11 Consumption of food products for urban residents
Section 11 of food consumption
A food consumption Market Overview 11
2 the past three months the proportion of urban residents to purchase food products 15
Three different population characteristics of the proportion of urban residents to purchase food 16
(A) residents of different sex ratio of 16 food purchase
(B) The residents of different age groups the proportion of food to buy 16
(C) The qualifications, the proportion of 17 residents to purchase food
(D) of different individuals monthly income ratio of 17 residents to purchase food
Section beverage consumption 19
The development of a beverage consumer market overview 19
2 the past three months the proportion of urban residents to buy 22 drinks
Three different population characteristics of the proportion of urban residents to buy 23 drinks
(A) residents of different sex ratio of 23 to buy drinks
(B) The residents of different age groups the proportion of 23 to buy drinks
(C) The qualifications, the proportion of residents to buy 24 drinks
(D) monthly income of residents of different individuals the proportion of 25 drinks purchased
Section III alcohol consumption 26
The development of an alcohol consumer market overview 26
Second, the last three months the proportion of urban residents to buy alcohol 29
Three different population characteristics of the proportion of urban residents to buy alcohol 30
(A) Different gender ratio of residents to buy alcohol 30
(B) The residents of different age groups the proportion of 30 to purchase alcohol
(C) The qualifications, the proportion of residents to buy alcohol 31
(D) monthly income of residents of different individuals to purchase alcohol ratio of 31
Chapter II of urban cleaning, household products Consumption of 33
Section I wash daily consumption of 33
Washing the development of a commodity consumer market overview 33
Second, the last three months the proportion of urban residents to purchase daily necessities washing 39
Three different population characteristics of the proportion of urban residents to purchase daily necessities washing 39
(A) residents of different sex ratio of 40 to purchase daily necessities washing
(B) washing the residents of different age groups the proportion of 40 to purchase daily necessities
(C) The qualifications, the proportion of residents to buy washing daily 41
(D) monthly income of residents of different washing the proportion of 41 to purchase daily necessities
II cosmetics consumption 43
The development of a cosmetic consumer market overview 43
2 the past three months the proportion of urban residents to buy cosmetics, 45
Three different population characteristics of the proportion of urban residents to buy cosmetics, 46
(A) residents of different sex ratio of 47 cosmetics purchase
(B) The residents of different age groups the proportion of 47 cosmetics purchase
(C) The qualifications, the proportion of residents in 48 cosmetics purchase
(D) monthly income of residents of different individuals to buy cosmetics, the proportion of 48
4 the past three months the cost of city dwellers to buy cosmetics, 49
Five different age groups of residents to buy cosmetics, the cost of 49
Section household product consumption 51
A consumer household products market overview 51
2, within the past year the proportion of urban residents to buy household products 53
Three different population characteristics of the proportion of urban residents to buy household products 54
(A) Different gender ratio of residents to buy household products 54
(B) The residents of different age groups the proportion of household products to buy 54
(C) The qualifications, the proportion of residents in household products to buy 55
(D) monthly income of residents of different individuals to purchase the proportion of household products 55
Chapter III of the urban population medicine and health care products Consumption of 57
Section 57 Drug Consumption
The development of a drug consumer market overview 57
2 the past three months the proportion of urban residents to purchase drugs 59
Three different population characteristics of the proportion of urban residents to purchase drugs 59
(A) Different gender ratio of residents to buy drugs 60
(B) The residents of different age groups the proportion of 60 to purchase drugs
(C) The qualifications, the proportion of 61 residents to purchase drugs
(D) different person-months earnings ratio of 61 residents to purchase drugs
Section 63 Consumer Health Care Products
A consumer market in the development of health care products overview 634
Second, the last three months the proportion of urban residents to purchase health care products 65
Three different population characteristics of the proportion of urban residents to purchase health care products 66
(A) Different gender ratio of residents to purchase health care products 66
(B) The residents of different age groups the proportion of 66 to purchase health care products
(C) The qualifications, the proportion of residents to purchase health care products 67
(D) monthly income of residents of different individuals to purchase health care products the proportion of 67
Chapter IV urban household appliances, mobile phones, digital products Consumption of 69
Consumption of household electrical appliances Section 69
A consumption of household electrical appliances market overview 69
Two in the past year the proportion of urban residents to purchase home appliances 75
Three different population characteristics of the proportion of urban residents to purchase home appliances 75
(A) residents of different sex ratio of 76 to purchase home appliances
(B) The residents of different age groups the proportion of 76 to purchase home appliances
(C) The qualifications, the proportion of residents to purchase home appliances 77
(D) monthly income of residents of different individuals to purchase the proportion of home appliances 77
4 within the next year for urban residents intend to buy household electrical appliances 78
Five different demographic characteristics of urban residents intend to buy household electrical appliances 78
(A) of different sexes, whether residents intend to buy household electrical appliances 79
(B) of different age groups, whether residents intend to buy household electrical appliances 79
(C) The qualifications, whether the residents are planning to buy household electrical appliances 79
(D) monthly income of different individuals, whether residents intend to buy household electrical appliances 80
Section 81 Mobile Consumer
The development of a mobile phone consumer market overview 81
Two in the past year the proportion of urban residents to purchase 83 mobile phones
Three different population characteristics of urban mobile phone purchases 83
(A) Different gender-resident purchases of mobile phones 84
(B) The residents of different age groups of 84 to buy mobile phones
(C) The qualifications, residents of 85 mobile phone purchases
(D) monthly income of residents of different individuals to purchase of 85 mobile phones
4 within the next year for urban residents intend to buy mobile phones 86
Five different demographic characteristics of urban residents intend to buy mobile phones 86
(A) of different sexes, whether residents intend to buy mobile phones 87
(B) of different ages, whether residents intend to buy mobile phones 87
(C) The qualifications, whether the residents intend to buy mobile phones 87
(D) monthly income of different individuals, whether residents intend to buy mobile phones 88
Section III digital product consumption ¨ 89
The development of a digital product the consumer market overview 89
Two in the past year, the proportion of urban residents to purchase digital products 93
Three different population characteristics of the proportion of urban residents to purchase digital products 93
(A) residents of different sex ratio of 94 to purchase digital products
(B) The residents of different age groups the proportion of 94 to purchase digital products
(C) The qualifications, the proportion of residents 94 to buy digital products
(D) monthly income of residents of different individuals to purchase digital products the proportion of 95
Chapter 97 Consumption of urban high-end consumer goods
Section 97 Real Estate Consumer
A real estate development in the consumer market overview 97
Second, whether the past year, urban residents purchased property 100
Three different population characteristics of urban real estate purchases 100
(A) whether the inhabitants of different sexes purchased property 101
(B) whether the inhabitants of different age groups bought real estate 101
(C) The qualifications, whether the residents purchased property 102
(D) monthly income of different individuals, whether residents purchased property 102
(E) monthly income, whether residents of different family purchased property 103
Four types of 103 urban residents to purchase real estate
Five urban residents in the coming year intend to buy real estate 104
Six different family monthly income of urban residents intend to buy real estate 105
Section 106 of automobile consumption
The development of an automotive consumer market overview 106
Two in the past year, city residents to buy private cars off 108
Three different demographic characteristics of urban residents to buy private cars of 109
(A) whether the inhabitants of different sexes bought private cars 109
(B) whether the inhabitants of different age groups to purchase over 109 private cars
(C) The qualifications, whether the residents had to buy private cars 110
(D) monthly income, whether residents of different individuals purchased private cars 110
(E) monthly income, whether residents of different family bought private cars 111
4 in the coming year for urban residents intend to buy private cars 112
Five different family monthly income of urban residents intend to buy private cars 112
Section 114 of luxury goods
The development of a luxury consumer market overview 114
Two in the past year over whether to buy a luxury 117 urban residents
Three different population characteristics of urban luxury purchases 118
(A) whether the inhabitants of different sexes bought luxury goods 118
(B) whether the inhabitants of different age groups purchased luxury goods 119
(C) The qualifications, whether the residents bought luxury goods 119
(D) monthly income of different individuals, whether residents purchased a luxury 120
Four types of luxury goods purchased by urban residents, 120
Five urban residents purchased luxury brands 12l
Chapter VI Financial Products Consumption of 123 urban residents
Section 123 of the residents to participate in the insurance
An insurance market overview 123
2 city residents to participate in the insurance of self-125
Three different demographic characteristics of urban residents to participate in self-insurance by 126
(A) self-insured residents of different sexes of 126
(B) residents of all ages to participate in self-insurance by 127
(C) The qualifications, self-insured residents of 127
(D) monthly income residents of different individuals to participate in self-insurance by 128
Self-insurance for urban residents to participate in four types of ~ 128
5 urban population characteristics of different types of 129 self-insured
(A) residents of different sexes to participate in the insurance of the type of self-130
(B) residents of all ages to participate in self-insurance, the type of 130
(C) The qualifications, self-insured residents of the type of 130
(D) monthly income residents of different individuals to participate in self-insurance, the type of 131
Residents Section 132 status of financial management and investment Sui
The development of a financial and investment market overview 132
Second, in the form of urban finance and investment, 134
Three different demographic characteristics of urban finance and investment in the form of 135
(A) residents of different genders in the form of financial and investment, 136
(B) residents of all ages in the form of financial and investment, 136
(C) The qualifications, financial management and investment in the form of residents in 136
(D) monthly income residents of different individuals in the form of financial and investment, 137
Section 138 credit card usage
The development of a credit card market overview 138
Second, the ownership of 142 urban credit card
Three different demographic characteristics of the ownership of 142 urban credit card
(A) Different gender-resident ownership of 142 credit cards
(B) residents of all ages credit card ownership 143
(C) The qualifications, credit card ownership of 143 residents in
(D) Different credit cards have a monthly income of 144 residents of
Four urban credit card number 144
Demographic characteristics of residents in five different credit card number "145
(A) credit card number of 145 residents of different sexes
(B) credit card number of the residents of different age groups 146
(C) The qualifications, credit card number of residents in 146
(D) monthly income residents of different credit card number 147
6 urban future plans to apply for credit cards of 148
Chapter VII of the urban tourism, food and beverage consumption of the status quo 149
Section 149 tourism consumption
A tourism development in the consumer market overview】 49
2 within the past year, 151 urban areas of tourism
Three different demographic characteristics of urban tourism in the region 152
(A) Different sex tourism in the region 152 residents
(B) The residents of tourist areas of different age groups 153
(C) The qualifications, 153 residents in tourist areas
(D) monthly income residents in different areas of tourism 154
4 the next year intend to travel within the urban area 154
Five different demographic characteristics of urban areas intend to travel 155
(A) residents of different genders in areas intended to travel 156
(B) residents of all ages in areas intended to travel 156
(C) The residents intend to travel in different academic areas of 156
(D) monthly income residents in different areas of intended travel 157
Section 158 fast-food consumption,
The development of a fast-food consumer market overview 158
Two fast-food consumption of urban residents in the last three months 160
Three different population characteristics of the fast-food consumption of 161 urban
(A) residents of different genders fast-food consumption of 161
(B) The residents of different ages fast-food consumption of 162
(C) The qualifications, fast-food consumption of 162 residents
(D) monthly income of residents of different fast-food consumption of 163
Chapter VIII of the urban traditional media exposure 165
Section 165 Overview of traditional media development
Section II of traditional media exposure rate and exposure frequency of 170
A traditional media contact rate】 70
Second, traditional media, the frequency of contact 170
Section III of different demographic characteristics of urban television media exposure rate and exposure frequency of 171
A different demographic characteristics of urban residents, the rate of 171 television media contacts
(A) residents of different genders television media contacts 17l
(B) residents of different age groups the rate of 171 television media contacts
(C) The qualifications, the rate of 172 residents in television media contacts
(D) monthly income residents of different individuals the rate of 172 television media contacts
Two different demographic characteristics of urban television media exposure frequency of 173
(A) Different frequency of sex contact with 173 residents in television media
(B) residents of all ages television media exposure frequency of +174
(C) The qualifications, frequency of 174 residents in television media contacts
(D) monthly income residents of different television media exposure frequency of 175
Section IV of different demographic characteristics of urban residents in the broadcast media contact rate and exposure frequency of 176
A different demographic characteristics of urban population access to broadcast media, the rate of 176
(A) residents of different sexes broadcast media contact rate 176
(B) residents of all ages access to broadcast media, the rate of 176
(C) The qualifications, the rate of 177 residents in the broadcast media contacts
(D) different individual monthly income residents access to broadcast media, the rate of 177
Second, the demographic characteristics of different frequency of 178 city residents access to broadcast media
(A) Different frequency of sex contact with residents of broadcast media, 178
(B) residents of all ages access to broadcast media, frequency of 179
(C) The qualifications, frequency of 179 residents in the broadcast media contacts
(D) different individual monthly income residents access to broadcast media, the frequency of 180
Section V of different demographic characteristics of urban newspapers, the media contact rate and exposure frequency of 181
A different demographic characteristics of urban newspapers, the media contact rate 181
(A) Different gender-resident rate of 181 newspapers, the media contact
(B) residents of different age groups the rate of 181 newspapers, media contacts
(C) The qualifications, the rate of 182 residents in contact with the media all
(D) monthly income residents in different newspapers, media exposure rate of 182
Two different demographic characteristics of urban newspapers, the media exposure frequency, 183
(A) Different frequency of sex contact with residents in 183 newspapers, media,
(B) residents of all ages access to newspapers, media, frequency of 183
(C) The qualifications, frequency of 184 residents in contact with the media all
(D) monthly income residents in different newspapers, media, frequency of contact with 184
Section VI of different demographic characteristics of urban magazine media contact rate and exposure frequency of 186
A different demographic characteristics of urban residents in the magazine contact rate 186
(A) residents of different genders the magazine contact rate 186
(B) the magazine contacted the residents of different age groups the rate of 186
(C) The qualifications, the rate of 187 residents in the magazine contact
(D) The income of residents of different individuals on the magazine contact rate 187
Two different demographic characteristics of the magazine contact frequency of 188 urban
(A) Different frequency of sex contact with residents in the magazine 188
(B) residents of all ages access to frequency of the magazine 189
(C) The qualifications, frequency of 189 residents in the magazine contact
(D) The income of residents of different individuals on exposure frequency of the magazine 190
Chapter 191 urban residents in the application of Internet-based media
Section 19l Internet Media Development Overview
Section 201 urban residents in Internet media exposure
An urban population access to Internet-based media profile 201
(A) the rate of 201 urban residents access to Internet-based media
(B) frequency of 201 urban residents in Internet-based media access
(C) urban residents asked 202 Internet media contacts
Two different demographic characteristics of urban residents, the rate of 202 Internet-based media access
(A) residents of different genders Internet media contact rate 202
(B) of different age groups the rate of 203 residents of Internet-based media access
(C) The qualifications, the rate of 203 residents of Internet-based media access
(D) monthly income of different individuals the rate of 204 residents of Internet-based media contacts.
Three different demographic characteristics of urban Internet-based media access frequency of 204
(A) Different frequency of sex contact with residents of Internet-based media 205
(B) residents of all ages Internet-based media access frequency of 205
(C) The qualifications, frequency of 205 residents of Internet-based media access
(D) monthly income of different individuals frequency of 206 residents of Internet-based media access
Four different demographic characteristics of urban Internet media contact time of 207
(A) Different gender-contact time of 207 residents of Internet-based media
(B) residents of all ages Internet media contact time of 207
(C) The qualifications, the residents asked 208 Internet media contacts
(D) monthly income residents of different Internet media contact time of 208
The application of Section 210 urban blog
A knowledge of 210 urban blog
(A) urban residents know that blog 210
(B) whether the urban dwellers have a blog 210
(C) frequency of 211 urban residents in blog post
(D) to read another blog for urban residents is 211
(E) urban residents in the frequency of -212 to read another blog
Whether the two have different demographic characteristics of urban blog 212
(A) whether the inhabitants of different sexes have a blog 212
(B) whether the inhabitants of different age groups have a blog 213
(C) The qualifications, whether the residents have a blog 213
(D) monthly income of different individuals, whether residents have a blog 214
Three different demographic characteristics of urban residents is 214 to read another blog
(A) whether the inhabitants of different sexes to read other blog 215
(B) whether the inhabitants of different age groups to read other blog 215
(C) The qualifications, whether the residents read other people's blog 215
(D) monthly income of different individuals, whether residents read other people's blog 216
Section IV the application of 217 urban residents in online video
An urban network video exposure 217
(A) urban residents know that online video 217
(B) of 217 urban residents in online video viewing
(C) frequency of 218 urban residents to watch web video
(D) of 218 urban network video upload
Two different demographic characteristics of urban residents is 219 to watch web video
(A) whether the inhabitants of different sexes to watch online video 219
(B) whether the inhabitants of different age groups to watch online video 219
(C) The qualifications, whether the residents are watching online video 220
(D) monthly income, whether residents of different individuals watching online video 220
Three different demographic characteristics of urban residents, whether or uploaded online video 221
(A) whether the inhabitants of different sexes uploaded online video 221
(B) of different ages, whether residents are uploaded online video 221
(C) The qualifications, whether the residents are uploaded online video 222
(D) monthly income of different individuals, whether residents are uploaded online video 222
Four different demographic characteristics of urban residents in online video viewing frequency of 223
(A) residents of different genders to watch online video frequency of 223
(B) residents of all ages to watch web video frequency of 223
V urban web forum application ¨ 225
An urban network of '225 Forum Login
(A) whether the urban dwellers have logged 225 Network Forum
(B) of urban residents frequently logged 225 the number of Internet forums
(C) frequency of 226 urban residents in Internet forums post
Two different demographic characteristics of urban residents are logged off Internet forums 226
(A) whether the inhabitants of different sexes have logged 226 Network Forum
(B) whether the inhabitants of different age groups have logged 227 Network Forum
(C) The qualifications, whether the residents are logged on Internet forums 227
(D) monthly income of different individuals, whether residents are logged 228 Network Forum
Three different demographic characteristics of urban residents, the number of Internet forums often log 228
(A) residents of different sexes often log 229 the number of Internet forums
(B) residents of all ages often log 229 the number of Internet forums
Four urban residents to obtain information from the Internet forums 229
Section VI instant messaging tool for urban applications of 231
An instant messaging tool for urban use, "231
(A) whether to use instant messaging tool for urban residents in 231
(B) the use of instant messaging tool for urban type 23l
(C) urban real-time communication tools frequently used 232
Two different demographic characteristics of urban residents, whether to use instant messaging tools 232
(A) of different sexes, whether residents use instant messaging 232
(B) residents of all ages are using instant messaging tools 233
(C) The qualifications, whether the residents use instant messaging tools 233
(D) monthly income of different individuals, whether residents use instant messaging tools 234
Three different demographic characteristics of urban real-time communication tools are frequently used categories of 234
(A) residents of different sexes frequently used categories of instant communication tools 235
(B) residents of all ages instant communication tools frequently used categories of 235
(C) The qualifications, residents frequently use the instant messaging tool for class 235
(D) different individual monthly income residents frequently use the instant messaging tool for class 236
Four different demographic characteristics of urban residents frequently used instant messaging tools 236
(A) residents of different genders instant messaging tool, frequency of use 237
(B) residents of all ages instant messaging tools, frequency of use 237
Section VII the application of 238 urban communities, SNS
1 238 city residents know that SNS Community
Two different demographic characteristics of urban communities, 238 is aware of SNS
(A) whether the residents are aware of different sexes SNS Community 238
(B) of different ages, whether residents are aware of SNS communities 239
(C) The qualifications, whether residents are aware of SNS communities 239
(D) monthly income of different individuals, whether residents are aware of SNS communities, 240
Three urban communities, the application of SNS top 240
Section VIII of the application of 243 urban residents in online game
A situation of urban residents to play online game 243
(A) whether the urban dwellers played online game 243
(B) the frequency of urban residents to play online game 243
Two different demographic characteristics of urban residents, whether played online game 244
(A) whether the inhabitants of different genders have played online games 244
(B) whether the inhabitants of different age groups have played online games 244.
(C) The qualifications, whether the residents have played online games 245
(D) monthly income of different individuals, whether residents are played online game 245
Three different people to play online games sex frequency of 246
Four urban residents used to play the online game types 246
Chapter 249 urban outdoor media exposure
Section 249 Outdoor Media Development Overview
Section II, the rate of urban population exposure and exposure to outdoor media, frequency of 254
A rate of 254 urban outdoor media contacts
Two urban outdoor media exposure frequency of 254
Section III of different demographic characteristics of urban buildings in LCD TV exposure rate and exposure frequency of 256
A different demographic characteristics of urban building exposure rate of 256 LCD TVs
(A) residents of different sexes LCD TV exposure rate of 256 buildings
(B) residents of all ages access to the rate of 256 buildings in LCD TV
(C) residents of buildings with different education background exposure rate of 257 LCD TVs
(D) monthly income residents in buildings of different individuals access to the rate of 257 LCD TVs
Two different demographic characteristics of urban building exposure frequency of 258 LCD TVs
(A) residents of buildings of different sexes LCD TV exposure frequency of 258
(B) residents of buildings of different ages LCD TV exposure frequency of 259
(C) The qualifications, frequency of contact with residents of building 259 LCD TV
(D) monthly income residents in buildings of different individuals LCD TV exposure frequency of 260
Section IV of different demographic characteristics of urban stores / supermarkets / convenience stores, LCD TV exposure rate and exposure frequency of ¨ 261
A different demographic characteristics of urban stores / supermarkets / convenience stores, LCD TV contact rate 261
(A) residents of different genders stores / supermarkets / convenience stores, LCD TV contact rate 261
(B) residents of different ages stores / supermarkets / convenience stores, LCD TV contact rate 26l
(C) The qualifications, residents of stores / supermarkets / convenience stores, LCD TV contact rate 262
(D) monthly income residents of different stores / supermarkets / convenience stores, LCD TV contact rate 262
Two different demographic characteristics of urban stores / supermarkets / convenience stores, LCD TV exposure frequency of 263
(A) residents of different genders stores / supermarkets / convenience stores, LCD TV exposure frequency of 264
(B) residents of different ages stores / supermarkets / convenience stores, LCD TV exposure frequency of 264
(C) The qualifications, residents of stores / supermarkets / convenience stores, LCD TV exposure frequency of 264
(D) monthly income residents of different stores / supermarkets / convenience stores, LCD TV exposure frequency of 265
Section V of different demographic characteristics of urban outdoor big-screen LCD TV exposure rate and exposure frequency of 266
A different demographic characteristics of urban outdoor big-screen LCD TV exposure rate of 266
(A) residents of different sexes outdoor big-screen LCD TV exposure rate of 266
(B) residents of all ages outdoor big-screen LCD TV exposure rate of 266
(C) The qualifications, residents of outdoor big-screen LCD TV contact rate 267
(D) monthly income residents of different outdoor big-screen LCD TV exposure rate of 267
Two different demographic characteristics of urban outdoor big-screen LCD TV exposure frequency of 268
(A) residents of different sexes outdoor big-screen LCD TV exposure frequency of 268
(B) residents of all ages outdoor big-screen LCD TV exposure frequency of +269
(C) The qualifications, the population's exposure access to frequency of large-screen LCD TV 269
(D) monthly income residents of different outdoor big-screen LCD TV exposure frequency 270
Section VI characteristics of different populations within the urban elevator advertising boards contact rate and exposure frequency of 271
A different demographic characteristics of urban residents in elevators asking rate of 271 contacts within the advertising boards
(A) residents of different sexes lift the rate of 271 contacts within the advertising boards
(B) residents of all ages lift the rate of 271 contacts within the advertising boards
(C) The qualifications, residents lift the rate of 272 contacts within the advertising boards
(D) monthly income residents of different individuals within the advertising boards contact with the lift asked the rate of 272
Two different demographic characteristics of urban residents in contact with the lift asked frequency of 273 within the advertising boards
(A) residents of different genders lift frequency of 273 contacts within the advertising boards
(B) residents of all ages lift frequency of 274 contacts within the advertising boards
(C) The qualifications, asking residents in the lift frequency of 274 contacts within the advertising boards
(D) monthly income residents of different lift frequency of 275 contacts within the advertising boards
Section VII of different demographic characteristics of urban bus-car TV exposure rate and exposure frequency of 276
A different demographic characteristics of urban bus access rates of 276-car TV
(A) residents of different genders Car TV exposure rate of 276 buses
(B) residents of all ages access to the rate of 276 bus-car TV
(C) The qualifications, the rate of residents in contact with the bus-car TV 277
(D) The income of residents of different individuals on-board TV exposure rate of 277 buses
Two different demographic characteristics of urban bus frequency of 278-car TV exposure
(A) Different gender-residents access to the bus frequency of 278-car TV
(B) residents of all ages access to the bus frequency of 279-car TV
(C) The qualifications, frequency of contact with residents of the bus-car TV 279
(D) The income of residents of different individuals on board the bus frequency of 280 TV exposure
Section VIII of different demographic characteristics of urban subway car TV exposure rate and exposure frequency of 281
A different demographic characteristics of urban subway car TV exposure rate of 281
(A) residents of different genders contact rate 281 Subway Car TV
(B) residents of all ages Subway Car TV exposure rate of 281
(C) The qualifications, residents of Metro Car TV exposure rate 282
(D) The income of residents of different individuals on-board television exposure rate of 282 metro
Two different demographic characteristics of urban subway car TV exposure frequency of 283
(A) residents of different genders Subway Car TV exposure frequency of 283
(B) residents of all ages access to frequencies 284 Subway Car TV
(C) The qualifications, frequency of contact with residents of Metro TV Car 284
(D) The income of residents of different individuals on exposure frequency of 285 Subway Car TV
Section IX of the different demographic characteristics of urban taxi Car TV exposure rate and exposure frequency of 286
A different demographic characteristics of urban taxi Car TV exposure rate of 286
(A) residents of different genders Taxi Car TV exposure rate 286
(B) residents of all ages the rate of 286 taxi Car TV exposure
(C) The qualifications, the rate of residents in contact with a taxi-car TV 287
(D) The income of residents of different individuals on-board TV exposure rate of 287 taxi
Two different demographic characteristics of urban taxi Car TV exposure frequency of 288
(A) residents of different genders Taxi Car TV exposure frequency of 288
(B) residents of all ages Taxi Car TV exposure frequency of 289
(C) The qualifications, frequency of contact with residents of a taxi-car TV 289
(D) monthly income residents of different individuals Taxi Car TV exposure frequency of 290
Chapter XI urban mobile media exposure and application of 291
Section 291 Mobile Media Development Overview
Section 298 urban residents in mobile advertising exposure
A reception in 298 urban residents in mobile advertising
(A) whether urban residents to receive mobile advertising over 298
(B) of urban residents to receive mobile advertising 298
(C) frequency of 299 urban residents to receive mobile advertising
(D) of urban residents to receive a daily average number of 299 mobile banner ads
(E) reading of 300 urban residents in mobile advertising
Demographic characteristics of two different reading of 300 urban residents in mobile advertising
(A) Different gender reading of 301 residents in mobile advertising
(B) residents of all ages reading of 301 mobile advertising
(C) different degree reading of 302 residents in mobile advertising
(D) of different individuals read the monthly income of 302 residents of mobile advertising
Section 304 urban mobile TV exposure
A specific description 304 mobile TV users to
Second, the urban population will watch the future of mobile TV 313
(A) the wishes of city residents to watch the future of mobile TV 313
(B) different demographic characteristics of urban residents will watch the future of mobile TV 314
Section IV of 317 urban residents in mobile Internet
An urban population of 317 mobile Internet
(A) whether the use of mobile Internet 317 urban residents
(B) the urban way of the Internet using a mobile phone 317
(C) the purpose of 318 urban residents in the use of mobile Internet
Two different demographic characteristics of urban residents, making use of mobile Internet 318
(A) whether the inhabitants of different sexes Internet 319 using a mobile phone
(B) whether the inhabitants of different age groups use mobile Internet 319
(C) The qualifications, whether the residents use mobile Internet 319
(D) monthly income of different individuals, whether residents are using a mobile phone Internet access 320
(E) whether the inhabitants of the different cell phone takes advantage of mobile Internet 320
Chapter XII of 323 urban shopping
Go to shopping malls and urban section of the supermarket shopping 323
The development of a retail industry overview 323
Last month, city residents to two department stores / shopping center frequency of 326
Three different demographic characteristics of urban residents to the department store / shopping center frequency of 326
(A) residents of different genders to the department store / shopping center frequency of 327
(B) residents of all ages to the department store / shopping center frequency of 327
(C) The qualifications, the inhabitants go to department store / shopping center frequency of 327
(D) monthly income residents of different individuals to the department store / shopping center frequency of 328
4 Last month, the frequency of 329 city residents go to the supermarket
Five different demographic characteristics of the frequency of 329 city residents go to the supermarket
(A) Different people go to the supermarket the frequency of sex 330
(B) residents of all ages go to the supermarket the frequency of 330
(C) The qualifications, the frequency of 330 residents to the supermarket
(D) The income of residents of different individuals to the supermarket on the frequency of 33l
Section 332 of online shopping for urban residents
The development of an online shopping Overview 332
2 of 334 urban residents in online shopping.
(A) whether the urban experience of online shopping 335
(B) the frequency of 335 urban residents in online shopping
(C) urban online shopping 336 types of goods purchased by
(D) urban online shopping method of payment 336
(E) the amount of 337 urban residents in online shopping
Three different demographic characteristics of urban residents, the proportion of 338 online shoppers
(A) Different sex ratio of 338 residents in online shopping
(B) of different age groups the proportion of 338 residents in online shopping
(C) The qualifications, the proportion of 339 residents in online shopping
(D) different individual monthly income ratio of 339 residents of Online Shopping
Four different demographic characteristics of urban Internet shopping frequency of 340
(A) residents of different genders online shopping frequency 340
(B) residents of all ages Internet shopping frequency 340
Five different demographic characteristics of urban residents, the amount of 341 online shoppers
(A) the amount of different sexes resident online shopping 341
(B) residents of all ages the amount of 341 online shoppers
6 factors that affect the residents of online shopping 342
(A) the reasons for residents to choose online shopping 342
(B) residents had no choice because online shopping 343
7 residents are using the Internet to help sell products of 343
(A) whether the residents through the Internet to help sell your product 343
(B) residents by way of selling products online 344
(C) residents of the type of selling products through the Internet 345
(D) residents are using the Internet to help sell products, influencing factors 345
Eight residents of different gender online sales methods 346
Section 347 of urban TV shopping
The development of a TV shopping Overview 347
2 of 349 urban residents in TV shopping
(A) whether there are TV shopping urban experience 350
(B) the frequency of 350 urban residents in TV shopping
(C) urban TV shopping types of goods purchased by 35 l
(D) the amount of 351 urban TV shopping
Three different demographic characteristics of urban residents, the proportion of TV shopping 352
(A) Different sex ratio of 352 residents in TV shopping
(B) residents of different age groups the proportion of TV shopping 353
(C) The qualifications, the proportion of residents in TV shopping 353
(D) different individual monthly income ratio of 354 residents in TV shopping
Four factors that affect the TV shopping 354
(A) the reasons for residents to choose TV shopping 354.
(B) residents had no choice because 355 TV shopping
Group buy of 357 urban residents in the fourth quarter
The development of a Group buy Overview 357
2 Group buy of 358 city residents
(A) whether to participate in urban than Group buy 359
(B) in the form of 359 urban residents to participate in Group buy
(C) urban Group buy 360 types of goods
Three different demographic characteristics of urban residents have experienced 360 Group buy
(A) whether the inhabitants of different sexes participated in Group buy 361
(B) whether the inhabitants of different age groups participated in Group buy 36l
(C) The qualifications, whether the residents have participated in Group buy 36l
(D) monthly income of different individuals, whether residents have participated in Group buy 362
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