Publisher : China Radio and Television Press
Published Date : 3/2007
Frequency : Annually
Language : Chinese
ISBN/ISSN : 978-7-5043-5241-5
Weight : 1.60kg
Availability : Usually ship within 48 hours
Book Type : Report
Estimated Shipping Time

"IMI urban audience and new media, mobile lifestyle exposure study 2007" market information research institute for urban consumers to rely on decades of experience in life style research and data accumulation, the audience was first introduced urban lifestyle and new media access to research reports, to detailed information and in-depth study to comprehensively show the audience of the new media contacts and demand for advertisers, new media and all relevant agencies and individuals to provide high-value decision-making.
 "2007IMI urban audience, new media, mobile lifestyle with access to research reports" to the audience's way of living research-based, focusing on cities in the audience's mobile lifestyle of the audience, the impact of new media contacts. Most have either gone from the market operations with the point of view to study new media is different from the audience of this report for the first time the point of view, combined with the audience in the life of morphological characteristics and differences, panoramic view of the show the audience the different patterns of working life of media exposure patterns, outlines the audience an overview on the new media exposure and audience demand for new media, picture, filled the domestic new media audience research gaps.
"2007IMI urban audience, new media, mobile lifestyle with access to study" so that we can be so close observation and touch the audience, so that we can carefully take the audience on the new attitude of the media, so that we can explore and discover the demand on the audience in the media change. Each reader can see from this report and find what they need points and surfaces. For the new media industry chain in the relevant persons and institutions, the report could provide a new media audience needs, and the dissemination of information required for a specific reference to the audience, and the top decision makers in formulating industrial policies to achieve healthy development of the new media industry to provide basis for decision making; for advertising companies in an increasingly fragmented media environment for more effective dissemination of results to provide information support; for advertisers in an increasingly complex market and media environment, advertising media options to enhance impact of advertising campaigns to provide useful information; for Communication Mobile operators to seize the new media provide the basis for potential customers; for consulting firms, media organizations, media outlets and other related professions in industry who can provide first-hand data and information fresh.
The entire contents of the report include an introduction, description of urban audiences mobile lifestyle, urban audience an overview of the media exposure, in-car TV exposure, exposure mobile TV, digital radio exposure, and several other parts.
The first chapter mainly urban lifestyle audience a basic description, designed to differentiate between different indicators of the state of working life, will the audience is divided into groups of four patterns: "has been a relatively fixed work and commuting time," the crowd, "have been working but there is no more fixed working hours, "the crowd," is to go to school, "the crowd," retired or not working at home idle at home, "the crowd, as the audience distinguish between different patterns of working life the basis for access to new media.
Chapter II will describe and analyze the urban audience, media exposure circumstances, focus on analysis of the audience was exposed to traditional media, the audience access to the Internet media, as well as the audience for all kinds of mobile new media exposure led him to study the audience was exposed to traditional media and new media relationship and contact with all kinds of new media relationships.
Chapter III, IV and V respectively, describe and analyze the audience for on-board TV, mobile TV and digital radio exposure. Among them, car television exposure is mainly from mobile living condition of urban traffic, public transport vehicle television exposure, public transport vehicle television content, people have the attitude of car TV, car TV for watching the crowd, the private transport on-board TV, etc. to describe and analysis; mobile TV exposure is mainly from the audience's cell phone usage, the basic situation of mobile Internet, mobile phone TV mobile phone exposure, using a comparative analysis of the state, etc. to describe and analysis; digital broadcasting contacts is mainly from the exposure of digital audio broadcasting, digital multimedia broadcasting exposure, as well as the distribution of digital broadcasting audience to describe and analysis.