SOFT DRINKS IN CHINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong Growth but on a Slowing Trend
RTD Tea Sees the Most Dynamic Growth
Companies Are Forced to Diversify
Coca-Cola China Ltd Maintains Its Leading Position
Health and Wellness to Continue to Shape Growth
KEY TRENDS AND DEVELOPMENTS
The Launch of National Standards Helps Regulate the Market Environment
International Players Speed Up Expansion in China
Upward Pricing Pressure Drives Down Profit Margins
Second Tier Cities Become the Main Driver for Rapid Expansion of Modern Retail Outlets
Health and Wellness Concept Leads New Product Development
TERRITORY KEY TRENDS AND DEVELOPMENTS
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2002-2007
Table 14 Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2002-2007
Table 15 Off-trade Sales of Soft Drinks (as sold) by Region: Value 2002-2007
Table 16 Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2002-2007
Table 17 On-trade Sales of Soft Drinks (as sold) by Region: Volume 2002-2007
Table 18 On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2002-2007
Table 19 Company Shares of Soft Drinks (RTD) by Total Volume 2003-2007
Table 20 Brand Shares of Soft Drinks (RTD) by Total Volume 2004-2007
Table 21 Company Shares of On-trade Soft Drinks (RTD) by Volume 2003-2007
Table 22 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2004-2007
Table 23 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 24 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 25 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 26 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 27 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 28 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 29 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 34 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 35 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 36 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 37 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2007-2012
Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2007-2012
Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Value 2007-2012
Table 41 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2007-2012
Table 42 Forecast On-trade Sales of Soft Drinks (as sold) by Region: Volume 2007-2012
Table 43 Forecast On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2007-2012
APPENDIX
Published Data Comparisons
Table 44 Total RTD Tea and Fruit/Vegetable Juice Production Volumes 2001-2006
Table 45 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
Table 46 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
Table 47 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
Table 48 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
Table 49 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
Table 50 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
Table 51 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
Table 52 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
Table 53 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
Table 54 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CHINA
BEIJING HUI YUAN BEVERAGE & FOOD GROUP CORP - SOFT DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Beijing Hui Yuan Beverage & Food Group Corp: Key Facts
Summary 3 Beijing Hui Yuan Beverage & Food Group Corp: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 4 Beijing Hui Yuan Beverage & Food Group Corp: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Beijing Hui Yuan Beverage & Food Group Corp: Competitive Position 2007
COCA-COLA CHINA LTD - SOFT DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Coca Cola China Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 7 Coca-Cola China Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 8 Coca-Cola China Ltd: Competitive Position 2007
GREAT LAKE TIANJIN FRESH FOODS & JUICE CO LTD - SOFT DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Great Lake Tianjin Fresh Foods & Juice Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Great Lake Tianjin Fresh Foods & Juice Co Ltd: Competitive Position 2006
GUANGDONG JIADUOBAO BEVERAGE & FOOD CO LTD - SOFT DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Guangdong Jiaduobao Beverage & Food Co Ltd: Key Facts
Summary 12 Guangdong Jiaduobao Beverage & Food Co Ltd: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 13 Guangdong Jiaduobao Beverage & Food Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 14 Guangdong Jiaduobao Beverage & Food Co Ltd: Competitive Position 2007
GUANGDONG JIANLIBAO GROUP - SOFT DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Guangdong Jianlibao Group: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 16 Guangdong Jianlibao Group: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 17 Guangdong Jianlibao Group: Competitive Position 2007
HANGZHOU WAHAHA GROUP - SOFT DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Hangzhou Wahaha Group: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 19 Hangzhou Wahaha Group: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 20 Hangzhou Wahaha Group: Competitive Position 2007
NONGFU SPRING CO LTD - SOFT DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Nongfu Spring Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 22 Nongfu Spring Co Ltd: Competitive Position 2007
PEPSICO CHINA LTD - SOFT DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 23 PepsiCo China Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 24 PepsiCo China Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 25 PepsiCo China Ltd: Competitive Position 2007
SHENZHEN C'EST BON FOOD & BEVERAGE CO LTD - SOFT DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Shenzhen C'est Bon Food & Beverage Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 27 Shenzhen C'est Bon Food & Beverage Co Ltd: Competitive Position 2007
CARBONATES IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Low Calorie Carbonates by Subsector 2003-2007
Table 56 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
Table 57 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
Table 58 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007
Table 59 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007
Table 60 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
Table 61 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
Table 62 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007
Table 63 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007
Table 64 Leading Flavours for Cola Carbonates: % Volume Breakdown 2003-2007
Table 65 Leading Flavours for Non-cola Carbonates: % Volume Breakdown 2003-2007
Table 66 Company Shares of Carbonates by Off-trade Volume 2003-2007
Table 67 Brand Shares of Carbonates by Off-trade Volume 2004-2007
Table 68 Company Shares of Carbonates by Off-trade Value 2003-2007
Table 69 Brand Shares of Carbonates by Off-trade Value 2004-2007
Table 70 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012
Table 71 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012
Table 72 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012
Table 73 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012
FRUIT/VEGETABLE JUICE IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007
Table 75 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007
Table 76 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007
Table 77 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007
Table 78 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007
Table 79 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2007
Table 80 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2007
Table 81 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006
Table 82 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007
Table 83 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007
Table 84 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007
Table 85 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007
Table 86 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012
Table 87 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012
Table 88 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012
Table 89 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012
BOTTLED WATER IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Institutional Bottled Water Sales
Table 90 Sales of Bottled Water to Institutional Channel 2003-2007
SECTOR DATA
Table 91 Off-trade Sales of Bottled Water: Volume 2002-2007
Table 92 Off-trade Sales of Bottled Water: Value 2002-2007
Table 93 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
Table 94 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
Table 95 Leading Flavours for Functional Bottled Water: % Volume Breakdown 2003-2007
Table 96 Company Shares of Bottled Water by Off-trade Volume 2003-2007
Table 97 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
Table 98 Company Shares of Bottled Water by Off-trade Value 2003-2007
Table 99 Brand Shares of Bottled Water by Off-trade Value 2004-2007
Table 100 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
Table 101 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
Table 102 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
Table 103 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012
FUNCTIONAL DRINKS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 104 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007
Table 105 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007
Table 106 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007
Table 107 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007
Table 108 Leading Flavours for Functional Drinks: % Volume Breakdown 2003-2007
Table 109 Company Shares of Functional Drinks by Off-trade Volume 2003-2007
Table 110 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
Table 111 Company Shares of Functional Drinks by Off-trade Value 2003-2007
Table 112 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
Table 113 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012
Table 114 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012
Table 115 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012
Table 116 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012
CONCENTRATES IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Concentrates Conversions
Summary 28 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
SECTOR DATA
Table 117 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007
Table 118 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007
Table 119 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
Table 120 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007
Table 121 Leading Flavours for Liquid Concentrates: % Volume Breakdown 2003-2007
Table 122 Leading Flavours for Powder Concentrates: % Volume Breakdown 2003-2007
Table 123 Company Shares of Concentrates by Off-trade Value 2003-2007
Table 124 Brand Shares of Concentrates by Off-trade Value 2004-2007
Table 125 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012
Table 126 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012
Table 127 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012
Table 128 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012
RTD TEA IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 129 Flavours/Types of RTD Tea % Off-trade Volume 2005-2007
Table 130 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
Table 131 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
Table 132 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007
Table 133 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007
Table 134 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007
Table 135 Company Shares of RTD Tea by Off-trade Volume 2003-2007
Table 136 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
Table 137 Company Shares of RTD Tea by Off-trade Value 2003-2007
Table 138 Brand Shares of RTD Tea by Off-trade Value 2004-2007
Table 139 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012
Table 140 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012
Table 141 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012
Table 142 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012
RTD COFFEE IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 143 Off-trade Sales of RTD Coffee: Volume 2002-2007
Table 144 Off-trade Sales of RTD Coffee: Value 2002-2007
Table 145 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007
Table 146 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007
Table 147 Company Shares of RTD Coffee by Off-trade Volume 2003-2007
Table 148 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007
Table 149 Leading Flavours for RTD Coffee: % Volume Breakdown 2003-2007
Table 150 Company Shares of RTD Coffee by Off-trade Value 2003-2007
Table 151 Brand Shares of RTD Coffee by Off-trade Value 2004-2007
Table 152 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012
Table 153 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012
Table 154 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012
Table 155 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2007-2012
ASIAN SPECIALITY DRINKS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 156 Off-trade Sales of Asian Speciality Drinks by Subsector: Volume 2002-2007
Table 157 Off-trade Sales of Asian Speciality Drinks by Subsector: Value 2002-2007
Table 158 Off-trade Sales of Asian Speciality Drinks by Subsector: % Volume Growth 2002-2007
Table 159 Off-trade Sales of Asian Speciality Drinks by Subsector: % Value Growth 2002-2007
Table 160 Company Shares of Asian Speciality Drinks by Off-trade Volume 2003-2007
Table 161 Brand Shares of Asian Speciality Drinks by Off-trade Volume 2004-2007
Table 162 Company Shares of Asian Speciality Drinks by Off-trade Value 2003-2007
Table 163 Brand Shares of Asian Speciality Drinks by Off-trade Value 2004-2007
Table 164 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: Volume 2007-2012
Table 165 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: Value 2007-2012
Table 166 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: % Volume Growth 2007-2012
Table 167 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: % Value Growth 2007-2012