Publisher : Social Sciences Academic Press (China)
Published Date : 4/2011
Frequency : Annually
Language : Chinese
ISBN/ISSN : 978-7-5097-2211-4
Pages : 388
Weight : 1.10kg
Availability : Usually ship within 48 hours
Book Type : Report
Estimated Shipping Time

Ⅰ　General Report
1　General Report on the Development of China’s Media 2011
　　 Cui Baoguo, He Danmei／003
2　Keywords of China’s Media Industry Development 2011: The Key Issues
　　of China’s Media Industry Development and Selection  Yu Guoming／019
 
　　　　　　　　Ⅱ　China’s Newspaper Industry Development Report
3　Overview of the Development of China’s Newspaper Industry
　　. Cui Baoguo, Ren Jiaojie／029
4　Keywords of China’s Newspaper Industry 2010
　　.. Tang Xujun, Zhuo Hongyong／040
5　Analysis on China’s Newspaper Advertising Market 2010 .. Yao Lin／050
6　Analysis on China’s Newspaper Distribution Market 2010
　　.. Tian Ke, Cai Zhengpeng and Cui Jianghong／058
 
　　　　　　　　Ⅲ　China’s Publishing Industry Development Report
7　Overview of the Development of China’s Publishing Industry
　　 The Blue Book Research Team／071
8　Development Report on China’s Publishing Industry 2010 . Wei Yushan／077
9　Ten Keywords for Understanding China’s Publishing Industry 2010
　　. Bian Zhuozhou, Xiao Dongfa／081
 
　　　　　　　　Ⅳ　China’s Periodical Industry Development Report
10　Overview of the Development of China’s Periodical Industry
　　 The Blue Book Research Team／091
11　Analysis on China’s Periodical Distribution Market 2010
　　.. Tian Ke, Cui Jiangyong／095
 
　　　　　　　　　Ⅴ　China’s Radio Industry Development Report
12　China’s Radio Industry Review and Forecast 2010
　　. Deng Xinxin, Yin Yiding／109
13　Development of China’s Radio Industry 2010  Liu Yun, Liao Mengtian／118
14　Analysis on China’s Radio Audience Market 2010 .. Huang Xueping／125
15　Transformation of Integrated China’s Radio Media  Luan Yimei／133
 
　　　　　　　　Ⅵ　China’s Television Industry Development Report
16　Overview of the Development of China’s Television Industry
　　 The Blue Book Research Team／141
17　Development Report of China’s Television Industry 2010
　　.. Hu Zhengrong, Li Jidong and Huang Wei／147
18　Radio, Film, and Television Improve Urban Living  Tian Jin／155
19　Demographics of China’s Television Audience and Analysis
　　on Competitive Trends 2010 . Chen Xiaozhou, Zhou Xinxin／157
20　Characteristics and Trends of the Internet TV Industry 2010
　　.. Zhao Liying, Xu Yan／167
 
　　　　　　　　　Ⅶ　China’s Film Industry Development Report
21　Overview of China’s Film Industry Development
　　 The Blue Book Research Team／177
22　Memo of China’s Film Industry 2010 .. Yin Hong, Cheng Wen／183
23　The 3D Era of Chinese Cinema  Zhang Hong／201
 
　　　　　　　　Ⅷ　China’s Internet Industry Development Report
24　Overview of China’s Internet Industry Development
　　 The Blue Book Research Team／211
25　Analysis on the Development of the Internet Media Industry 2010
　　 Xiong Chengyu, Jiang Yalong／222
26　Review of China’s Animation and Gaming Industry 2010
　　 Deng Lin, Ling Yupeng／233
 
　　　　　　　Ⅸ　China’s Mobile Media Industry Development Report
27　Overview of China’s Mobile Media Industry Development .. Xu Jia／243
28　Scanning China’s Mobile Media Development 2010 .. Zhao Zizhong, Xu Qi／249
29　Moore’s Law and the Development of Mobile Media . Fang Zhixi／255
30　Analysis on Development Hotspots of China’s Mobile
　　Internet Industry 2010 .. Peng Lan／258
 
　　　　Ⅹ　China’s Advertising Industry and Audience Development Report
31　Development Report on China’s Advertising 2010  Chen Yong／267
32　Development Report on China’s Advertising
　　Market 2010 .. The Nielsen Company／276
33　Analysis on the Advertising Market’s Development
　　Trends 2010-2011  Huang Shengmin, Shao Huadong／282
34　New Changes in Media Audience Behavior 2010 . Shen Ying, Li Xiaoyou／290
35　Analysis on Newspaper and Periodical Advertising
　　Markets 2010  Mei Huawang／298
36　The Development of China’s Public Service Advertising  Liu Linqing／304
 
　　　　　　　　　　　　　　　　Ⅺ　Miscellaneous
37　Development Report on China’s Media Industry Investment
　　and Financing 2010 .. The Blue Book Research Team／309
38　Overview of China’s Telecommunications Industry 2010
　　 The Blue Book Research Team／316
39　Over view of Chinas Print Industry Development 2009-2010
　　 The Blue Book Research Team／322
 
　　　　　　　　　Ⅻ　Overseas Media Industries Development Report
40　Development Report on the Global Media Industry
　　.. Hang Min, Pan Junqiang and Wang Tiantian／327
41　Development Report on the US Media Industry
　　.. Huang Sangruo, Li Hairong／337
42　Development Report on the UK Media Industry . Xu Jia／350
43　Development Report on the Japanese Media Industry  Nan Zhenli／360