Publisher : Social Sciences Academic Press (China)
Published Date : 7/2005
Frequency : Annually
Language : Chinese
ISBN/ISSN : 7-80190-626-8/D•195
Weight : 1.10kg
Availability : Usually ship within 48 hours
Book Type : Report
Estimated Shipping Time

From individual media organizations, in 2005 Chinese media industry can seize this historic opportunity, in a timely manner to carry out market-oriented transition and rapid development will determine the level of public opinion in their own influence and authority to decide on their own In the market competition, to determine their own future development prospects. 2004 can be regarded as China's media industry in the Enlightenment. From 2005 to 2008 will be the rise of China's media industry, from 2005 to 2010 will be China's media industry to take off, and in 2005 was China's media industry restructuring and turning off the first year.

Summary
Structural Reform and Transition: Survey on the Development of China's
　 Media Industry, 2OO4～2OO5　　Baoguo Cui, Jinzhu Lu, Xuhong Wang/ 3

　　　　　　　　　　　　 　General Overview
The Situation and Reform of China's Modern Publishing
　　Distribution Networks　..　Bo Liu/ 37
The Influence of Cultural Reform on China's Newspaper Industry　.　Guoqing Wang/ 46
China's Radio, Movie and Television Industry: 2004 Review,
　　2005 Forecast　..　Hong Zhu/ 52
Report on the Development of China's Radio, Movie and
　　Television Industry: 2004　　Xianghui Sun, Wei Huang, Zhengrong Hu/ 60
China's Advertising Market: 2004 Review　.　Shengmin Huang/ 70

　　　　　　　　　　　　　　　Newspapers
Report on the Development in China's Newspaper Industry
　　in 2004　　Baoguo Cui/ 83
Seeking for Breakthroughs in the Calm: Development in China's
　　Newspaper Industry in 2004　　Tiance Dong, Yingyue Xie, Jun Liu/ 102
China's Newspaper Group-Advancements within Exploration　.　Xujun Tang/ 106
China's Newspaper Advertising Market: 2004 Analysis　..　Lin Yao/ 115
2004 Review of Newspaper Audiences in 36 Chinese
　　Cities　　Ying Shen, Shiyong Deng/ 124

　　　　　　　　　　　　　　　Periodicals
Propagating Explosive Development-China Periodical Industry　　Guoming Yu/ 133
Trends in China's Periodical Industry: 2004 Analysis　.　Zhengmao Zhan/ 137
China's Periodical Advertising Market: 2004 Analysis　.　Lin Yao/ 149
Competition and Consolidation: Analysis of China's Periodical
　　Audience　.　Ying Shen, Shiyong Deng/ 159
Investment Opportunities in China's Periodical Industry　..　Xiao Chen/ 165
The Development History and Modern Management Strategies of
　　Chinese Woman's Periodicals　　Hong Fan, Yuan Qu/ 173
Rayli: 10 years of Consolidation　..　Jiqing Zhao Hongxuan Xu/ 179

　　　　　　　　　　　　　　Bound Periodicals
Report on the Developments in China's Bound Periodical
　　Industry: 2004　..　Baoyin Sun, Yushan Wei/ 191
China's Bound Periodical Distribution Networks:
　　2004 Analysis　..　Liming Wang/ 203
China's Publishing Group: 2004 Ratio Analysis　..　Yushan Wei, Baoyin Sun/ 213

　　　　　　　　　　　　　　　Television
Report on the Development in China's Television Industry: 2004　..　Di Lu/ 221
Development of China's Digital Television Market: 2004 Review,
　　2005 Forecast　　Changbo Tu/ 242
ViewRatings and Competition in China's Television
　　Market　　Lanzhu Wang, Weidong Zheng/ 249
From Extensive to Intensive: Modern China's Television
　　Development and its Trends　　Fang Yuan/ 260
View Ratings in China's Television Series:
　　2004 Review　　Jiangyan Bi, Hongling Li/ 269
Structural Analysis of Mudanjiang Media Company　.　Hongduo Zhou/ 277

　　　　　　　　　　　　　　　　　Radio
Report on the Development in the China's Radio Industry:
　　2004～2005　..　Zhenzhi Guo, Yimei Luan/ 289
Radio Industry: New Operation Possibilities　..　Lu Cao, Jinghua Huang/ 306
Management Review of China National Radio: 2004　.　Jing Chai/ 315
Advertising Strategies of Beijing Traffic Radio　　Liang Wang/ 319

　　　　　　　　　　　　　　　　 Movies
Report on the Development in China's Movie Industry:
　　2004　..　Hong Yin, Xiaofeng Wang/ 329
Poly Hua Yi's Perspective of the Status Independent Film in
　　China's Movie Industry　.　Jian Meng/ 346

　　　　　　　　　　　　　　　 New Media
Developmental Trends in the Modern ChinA's Internet Media and
　　Internet Industry　.　Chengyu Xiong, Jianbin Jin/ 361
China's Internet Media Development: 2004 Review　　Dahong Min/ 371
Development of China's Blogs:
　　2004 Analysis　　Xingdong Fang, Xiaorong Zhang/ 381
Implementing Policies: Breaking into the Fruitful Cartoon
　　Industry　　Songlin Zhang/ 392
Development in the China's Internet Game Industry:
　　2004 Analysis　.　Feifei Xie/ 401

　　　　　　　　　　　　　 International Media
Report on the Development in International Media Industry
　　　 　Based on A Research for Information and Media Society:
　　　　　　　　　　　　　　　　　　　2005, Translated and Edited by Suzuka Kanako / 411

　　　　　　　　　　　　　　　　Appendix
2004 Chinese Consumer Review　..　According to IMI Consumer
　　　　　　　　　　　　　　　　　　　Behaviours & Life Styles Yearbook: 2004 -2005 / 431
2004 China's Media Industry Chronicle　.　Zhengyi Sun, Tingting Liu / 434