Publisher : Access Asia
Published Date : 1/2005
Language : English
Pages : 33
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Book Type : Report
Remarks : The report is in PDF format and it will be sent to you via email after we confirm your payment
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UNIQLO is the retailer that initially took Japan by storm though failed to do the same in the UK and is now looking to Shanghai too. However, the company successfully subverted the Japanese clothing business by sourcing overseas, primarily in China.

Additional Information

Executive Summary:

UNIQLO is back in the black after three hard years.

Yamaguchi-based Fast Retailing's UNIQLO (a combination of the words unique and clothing) store concept initially proved incredibly popular in Japan with the chain's 500+ stores in Japan seeing sales quadruple. The company has made basic staple fashion items acceptable to a highly brand conscious consumer group and has been credited with, among other things, 'turning fleece into fashion.'

The company has thrived in the new age of consumer caution in Japan as consumer spending is limited in the recession (in Japan, UNIQLO is priced at approximately 30% below The Gap). However, UNIQLO's basic range of well-made, affordable and fashionable clothing has proved popular though less so in the last year.

UNIQLO's limited ranges of basic clothing are available in predominant colours are black, navy, white, red and various shades of brown with no visible labels. Store design is based on a minimalist, 'pile 'em high, sell' em cheap' concept. UNIQLO is capitalising on the fashion industries trend towards the post-logo phenomenon.

The company has also established a new business model in Japan through sourcing clothing from China. All UNIQLO products are made under license in nearly 90 Chinese factories. The company has virtually subverted the traditional Japanese retail business model by retaining manufacturing, distributing, selling and marketing under one roof.

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Contents

1 Overview
1.1 Executive Summary
1.2 Other Access Asia Reports Of Possible Interest
Free Monthly Online Newsletters

2 Company Details
2.1 Contact Details
2.2 Corporate Details
2.3 Key Personnel
2.4 Shareholders
Table 1 Principal Shareholders In Fast Retailing 2004

3 Company Background
3.1 Company History & Development
Table 2 Fast Retailing Store Network Growth, 1998-2004
Table 3 Uniqlo Japanese Retail Network In Selected Japanese Prefectures 2003
3.2 Relocation Of Manufacturing To China
Table 4 China’s Principal Exports, 2000
3.3 Manufacturing Activities In China
3.4 Uniqlo’s Expansion Strategy
3.4.1 Expansion Strategy: Uk
Table 5 Uniqlo: Uk Retail Outlets, 2004
3.4.2 Expansion Strategy: China
3.4.3 Expansion Strategy: Food Retailing
3.4.3 Expansion Strategy: South Korea
3.4.4 Expansion Strategy: Usa
3.5 Uniqlo’s Marketing Strategy

4 Financial Results
Table 6 Fast Retailing: Net Sales Growth, 1993-2004*
Table 7 Fast Retailing: Financial Results, 2002/2003*

5 Swot Analysis
5.1 Strengths
5.2 Weaknesses
5.3 Opportunities
5.4 Threats

6 Future Strategies

7 Key Personnel Profiles