Publisher : Social Sciences Academic Press (China)
Published Date : 10/2011
Frequency : Annually
Language : Chinese
ISBN/ISSN : 978-7-5097-2695-2
Pages : 396
Weight : 1.10kg
Availability : Usually ship within 48 hours
Book Type : Report
Estimated Shipping Time

The old font size is not only a business landscape, but also a historical tradition and cultural phenomenon. "Old font size" enterprises to the times on its feet again? This book analyzes the "old font size" business strengths, weaknesses, and competitiveness of the host, concerned about a number of regions, provinces and industry, "the old font size" business development for 2008-2010, from the competitiveness of enterprises, social responsibility, information technology standards, technical innovation, enterprise relations and corporate governance dimensions of the "old font size" made ​​an analysis to determine the enterprise, and that "the old font size" enterprises in order to Built to Last, it should be based on its own continuously improve the core competitiveness of the value chain management.

Ⅰ　General Report
1　Analysis on Competitiveness of China Old Brand Enterprises:
　　Advantage, Disadvantage and Prospect ／001
 
　　　　　　　　　　　　　　Ⅱ　Comprehensive Report
2　General Report: 2011 Survey in China Old Brand Enterprises ／010
3　Comparative Report: Old Brand Enterprises in Five Regions of China .／018
4　Comparative Report: Old Brand Enterprises in Seven Provinces
　　and Cities of China ..／030
5　Comparative Report: Old Brand Enterprises in Six Major Industries ..／040
 
　　　　　　　　　　　　　　　　Ⅲ　Research Report
6　Report on Old Brand Enterprise in Tianjin ..／054
7　Report on Status and Development of Old Brand Enterprises
　　in Yunnan Province ／063
8　Report on Development and Construction of Old Brand
　　Enterprises in Chongqing  ..／072
9　Report on Development of Old Brand Enterprises in Liaoning Province ／092
10　Report on Old Brand Enterprises in Zhejiang Province ..／106
11　Report on Old Brand Enterprises in Shanghai ..／118
12　Report on Old Brand Enterprises in Guangzhou .／124
13　Report on Old Brand Enterprises in Beijing ／132
 
　　　　　　　　　　　　　　Ⅳ　Industry Research Report
14　Report on Development of Old Brand Enterprises in Brewing
　　(Vinegar, Soy Sauce) Industry .／139
15　Report on Medical Industry of Old Brand Enterprises
　　in Zhejiang Province .／151
16　Report on Clothing and Shoes Industry of Old Brand Enterprises .／159
17　Report on Food Industry of Old Brand Enterprises in Fujian Province ..／165
 
　　　　　　　　　　Ⅴ　Monitering for Old Brand Enterprises
18　Competitiveness of Old Brand Enterprises: Case Studies in Beijing .／179
19　Social Responsibility of Old Brand Enterprises ..／189
20　IT Using Levels of Old Brand Enterprises ..／201
21　Technology Innovation of Old Brand Enterprises:
　　The Combination of Tradition and Modernity ／212
22　The Relationship Between Old Brand Enterprises and The
　　Government and Its Impact on Enterprises Development ..／227
23　Modern Corporate Governance of Old Brand Enterprises ..／235
24　The Development of Family Business: A Case Study on Meiza
　　Wine in Dianjiang .／245
 
　　　　　　　　　　　　　　　　Ⅵ　Typical Cases
25　Old Brand Enterprises Path and Strategy of Modernization:
　　A Case Study on Lifeng Company in Hong Kong ..／253
26　Modern Business Model of Old Brand Enterprise: Tianjin
　　Guifaxiangs Successful Experience of Large Scale Production
　　and Characteristic Operation ..／261
27　Inheritance and Innovation of Old Brand Enterprise: An Analysis
　　of Old Meihua ..／264
28　Five Transformations of Guanshengyuan: A New Flower
　　on A 100-Year-Old Tree ..／271
29　Modern Transformation of Old Brand Enterprise: Analysis
　　on Duoyunxuans Listing Plan ／275
30　Pay Attention to Both Marketing and Technology: Case Study
　　on 100-Year-Old Zhufu Copper Art .／281
31　Modern Business Ideology Based on Traditional Chinese Medical
　　Culture: Huqingyutangs Brand Building in The New Era ..／284
32　Shixiantaibai’s Brand Building and Market Development ／289
33　Innovation and Brand Building: Case Study on the Marketing of
　　Shenyang Cuihua Jewelry Co., Ltd. ／294
34　Development Based on History and Tradition: Case Study
　　on Shenyang Laolongkou ..／299
35　Building Up No.1 Brand of Chinas Black Tea: Case Study
　　on Yunnan Dianhong Group ／303
36　Old Brand But Staying Young Forever: Case Study
　　on Wangzhihes Innovation ／310
37　To Build An Aircraft Carrier for Chinese Health Culture:
　　Opportunities and Challenges for 600-Year-Old Heniantang .／313
38　To Promote Development By Brand Culture: New Story
　　of 410-Year-Old Chenliji ／327
 
　　　　　　　　　　　　　　　　　　Ⅶ　Elites
39　Cheng Honglian and His “Double-Cache”Technology ..／332
40　A Contemporary New Confucian: Ouyang Qiang of Chenliji ／335
41　The New Leader of Yunnanbaiyao: Wang Minghui .／338
 
　　　　　　　　　　　　　　　　　　Ⅷ　Appendix
42　The First List of Chinese Old Brand Identified by Chinas
　　Ministry of Commerce .／341
43　The Second List of Chinese Old Brand Identified by Chinas
　　Ministry of Commerce .／350
44　Postscript and Acknowledgement ／377