Publisher : China Tobacco
Published Date : 3/2011
Frequency : Annually
Language : Chinese
Weight : 1.60kg
Availability : Usually ship within 48 hours
Book Type : Report
Estimated Shipping Time

To implement the industry "standard cigarette on the" basic principles and strategies, and promote the "532", "461" famous brand strategy to achieve the objective, according to the national Bureau and proposed "strengthening the market analysis study, a comprehensive understanding of key market brand performance and development trends "requirement, we trade cigarette production and management decision-making management system, the national cigarette market information collection and analysis system, the industry of digital storage systems retail customer order database, industry cigarette trading system, the 2010 national cigarette retail customer satisfaction survey and 21 consumer survey data and the key cities of the cigarette industry development planning and brand marketing plan based on business enterprises, combined with changes in cigarette market in 2010, carefully analyzed and studied, summarization, and formed a "cigarette brand development in 2010 Study" . "Report" is divided into three parts. The first part of "Brand Development Environment", on the size of the market structure of the national cigarette brand, the retail market, consumer status, industry policy and macro-environmental factors such as changes in depth analysis, grasp the overall environment for the development of cigarette brands. The second part, "Analysis of the overall development of the brand" brand (size) of the overall condition, brand competition, brand concentration, 28 key brand overall development potential and the "532", "461" brand analysis and planning progress assessment, full focus on the brand's competitive position and trends. The third part is "28 key development trend of the brand", the industry focus of the brand in 2010 (three more volumes marriage top 15 selling brands, including tax revenue among the top 15 brands, low-tar brand and encourages the cultivation of brand ) are micro-studies, in-depth understanding of the development of 28 key brand status, future plans and competitive advantage. The "report" in the "first half of 2009 and 2010 Brand Development Study", based on the low-tar cigarettes in the development of industry policy-oriented, well-known brand planning progress, key brand retail value, 10 of the municipal market depth and so on were to deepen and expand to further enrich the content of the brand and market analysis, brand development and further improve the research work system. Now the "Report" issued for information. Standards due to limited time and, inevitably some omissions, I urge leaders and comrades for their valuable advice, in order to facilitate us to constantly improve the standard of market analysis and brand research capabilities, to actively promote the marketing of the work on the level of depth.