Publisher : Communication University of China Press
Published Date : 2/2012
Frequency : Annually
Language : Chinese
ISBN/ISSN : 9787565703799
Pages : 456
Weight : 1.60kg
Availability : Usually ship within 48 hours
Book Type : Industry
Estimated Shipping Time

"China's radio listening Yearbook (2011)" include the following four parts: Part I: Overview. Mainly from the listening environment, audience characteristics, listeners behavior, frequency of competition, programming competition and broadcast advertising and competition in terms of radio listening in 2010 China had a panoramic view of the market description and analysis. Part II: topical studies. In addition to this part of the comprehensive 2010 news, traffic, music, arts, economy and urban life to listen to several major frequency analysis of the state, but also including the Guangzhou Asian Games Broadcasting market dynamics during the scan and radio entertainment talk show case studies listen to radio programs in the rate of data quality evaluation in the use case, radio exposure time influencing factors, the whole era of broadcast media advertising challenges and strategies, and new media broadcasting environment, the value of innovation path analysis and so on. Part III: Listening to the data. This is partly CSM Media Research survey in 2010 to listen to all the city's listening rate statistics, mainly concerning the average listening time of day to listen to the trend, audience composition and frequency of competitive status. Part IV: Appendix. Including the cities to listen to CSM Media Research surveyed rate the basic situation.