Chinese online game market annual report 2010

Chinese online game market annual report 2010
[CRI8431141710(2)]

US$90.16

Chinastatistics.net - Your China Statistical Database

Publisher : Ministry of Culture
Published Date : 6/2011
Frequency : Annually
Language : Chinese
Weight : 1.10kg
Availability : Usually ship within 48 hours
Book Type : Report
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2010 is the Chinese online game market began the new decade. Objective analysis of market situation, a comprehensive summary of management experience, based on the Ministry of Culture issued the "Interim Measures for online game" (hereinafter referred to as the "Rules"), the first system to the network game entertainment, market players, business activities, operational behavior, management, supervision and legal responsibility to make clearly defined. As China's first game for the network to manage and regulate the departmental rules and regulations, "measures" on Chinese online game healthy and orderly development, with significant and far-reaching impact. In 2010, online game market has shown continued growth in size, but growth has slowed down, substantial growth in subscribers, the restructuring is paying off, to further expand overseas markets such notable features. Specifically, in 2010, the Chinese online game market size (only Internet gaming and mobile gaming market) totaled 34.9 billion yuan, the growth rate dropped to 26.2%, the growth rate declined for two consecutive years; online game users cried a few broken 120 million, an increase of more than 37% in 2009; web game market scale explosive growth, annual growth rate up to 184.9 percent, the scale breaking $ 2.4 billion in the Internet gaming market, increase in the proportion of by 4.3 percentage points; domestic online game export volume more than 100 models in overseas markets, revenues reached $ 230 million, an increase of 1 compared with 16 percent in 2009. Cool-headed analysis of Chinese online game market in 2010 the new situation, new trends, not difficult to find online games market is also facing serious challenges, highlighted in two aspects: one is the decline in market growth for two consecutive years, to intends to invest in this industry as a warning to all kinds of capital; the other hand, homogenization of product content, the profit model of a single phenomenon still not been completely changed, product innovation, long way to go yet to explore enhanced mode. 2011, the online game market will further develop the direction along the platform, its multi-dimensional integration trend will become more prominent. Administrative departments at all levels of culture and cultural market comprehensive law enforcement agencies will implement the "Interim Measures for online game" as the focus, in laws and regulations, the main access, content management, operational supervision, supervision of law enforcement, industry self-regulation and other areas of online games market management.

First, the status of an online game market
(A) market size 1
1. Size and growth of a consumer
2. The number of users and an increase of 2
(B) the market structure 2
1. Product Structure 2
2. User structure 4
3. Competitive Structure 7 vendors
(C) the regional structure 8
1. Overall structure of the region 8
2. 9 regional product structure
3. Structure of 10 regional user
(D) of the domestic online game development 13
1. Size and growth 13
2. Market share of 14
3. Products of 14
4. R & D status of 15
(E) 18 Internet gaming market eco-
1. Industry value chain, the status quo 18
2. On employment and other industries, driven by 21
3. Industrial relations and support 22
4. "Interim Measures for online game" ecological impact on the market 23
Second, the online game market management 25
(A) the Ministry of Culture in 2010 Market Management Review 25 online game
1. Introduced the "Interim Measures for online game" 25
2. Decentralization of online games business unit for approval of administrative licensing work 29
3. Strengthen the management of 29 online game content
4. Strengthen the online game operator norms 29
5. Accordance with the "priority protection" principle, the effective protection of minors 31
6. 31 to carry out international cooperation in online games
(B) the Ministry of Culture in 2011 online games market management ideas 32
1. Improve the laws and regulations 32
2. The "Interim Measures for online game" to verify the implementation of 32
3. Efforts to further increase the protection of minors 32
4. Online game business unit to strengthen the self-audit system 32
(C) the online game market in 2010 33 List of major policy
Third, the online game features 36 segments
(A) Internet-based game 36
1. Client Game 36
2. Web Games 41
3. Market, 43 main problems
(B) mobile network based on 44 games
1. Download stand-alone game 44
2. Mobile online game 45
3. Market, 46 main problems
Fourth, the development of derivatives market online game 49
(A) 49 internet game virtual item trading
1. Virtual goods market overview 49
2. Virtual goods market characteristics 50
3. 51 virtual goods market trends
(B) Internet-game advertising market 52
1. About 52 in-game advertising market
2. Features 53-game advertising market
3. 54-game advertising market trends
Fifth, imports and exports 55 online game
(A) the export of 55 games
1. The size of the export of online games and the exporting country / regional structure 55
2. Export structure and export products online games model 56
3. Export list of 57 online games
(B) imports of 61 games
1. Scale imports of online games and importing countries, 61 regional structure
2. 61 online gaming product mix of imports
3. List of 62 imported online games
Six in 2010, online game industry 64 Summary of investment and financing
(A) investment in 64 sectors
1. Industry investment characteristics 64
2. Event 64 major investment
(B b) sector financing 65
1. Public financing 65
2. 66 major financing event
Seven, 68 online games market trends
(A) factors affecting market trends 68
1. Cultural industries in the social and economic two levels, a 68 key areas of national development
2. Sustained and rapid income growth in consumer entertainment space and a large potential for 68
3. Relevant market gradually prosperity, wealth creation resources online, but also to expand the gaming market, spatial
    . 69
4. To include triple play network games, including the information services industry offers great opportunities 70
5. Internet and mobile Internet subscriber growth slowing, limited the expansion of online game users 70
(B) the market size and structure of the trend 71
1. Online games market will continue to expand rapidly, the next three years, more than 20% compound annual growth rate
    . . . ,. 7. l
2. Web game to game as the representative of the new type of rapid growth, will become the main market growth 72
3. Platform, the value of play must rely on quality products, product development will continue to strengthen 72
4. All kinds of new content platforms continue to emerge in the next few years, online games market is hard for a dominate
    73
5. Game in the new platform to further promote the popularity and becoming family entertainment 73
(C) regional trends in 74
1. Market gradually expanded, began to expand the 74 regional user groups
2. Distribution industry is still concentrated in a few cities, but the dispersion of R & D trends have emerged 74
Appendix 77
(A) definitions and professional terms to explain 77
1. 77 online games
2. Internet-based game (referred to as Internet games) 77
3. Games based on mobile networks (referred to as mobile gaming) 77
4. Radio and television network based game (referred to as the wide network games) 77
5. 77 users online game
6. . ARPIJ77
7. 77 active users online game
8. Client Game 78
9. Web Games 78
10. Role-playing (RPG, MMORPG) 78
11. Chess casual (CBG) 78
12. Casual athletic (CSG) 78
13. Simulation strategy class (SLG) 79
14. Community interactive games (SNG, SG) 79
15. Online game virtual item 79
16. 79 online game virtual currency
17. 79 online game virtual items
(B) 2010 80 Chinese online game industry Memorabilia
  80 January 2010
  80 February 2010
  80 March 2010
  81 April 2010
  81 May 2010
  81 June 2010
  81 July 2010
  82 August 2010
  82 September 2010
  82 October 2010
  82 December 2010
(C) the Chinese online game industry, 84 major companies
1. Shenzhen Tencent 85
2. Guangzhou NetEase 86
3. 87 grand network
4. Sohu tour 88
5. Perfect 89
6. Internet Giants 90
7. Jiuyou 91
8. Jinshan Software 92
9. NetDragon network 93
10. 94 interesting travel technology
11. 95 companies to play more
12. Network Pioneer 96
13. The target software in 97
14. Tianmeng Digital 98
15. China Mobile Phone Game Base 99
16. KongZhong 100
17. Combined to Green 101
About 102 research
(A) the scope of the study 102
1. Report of the object - definition and classification of online games 102
2. Report of research topics - online game market, online gaming and Internet gaming industry, 103
(B) the research methods 103
1. Source 103
2. Survey shows 103
3. Information on 104 major
(C) sample 105 Game User Survey
The first part of the user background information 105
The second part of the network game user surveys 106
The third part of the mobile phone user survey 110 games
Part 111 does not play the game user survey
The fifth part of the gaming market management attitude survey 112
01 from 2006 to 2010 China online game market size and growth 1
Figure 02 2009 to 2010 the number of Chinese online game users classified growth 2
Figure 03 2010 3 Chinese online game market structure
Figure 04 2010 China's Internet gaming market product mix 3
Figure 05 2010, China Mobile gaming market, product mix 4
Figure 06 2010 age structure of China's Internet users Game 4
Figure 07 2010, China Mobile gaming users age structure of the 5
Figure 08 2010, the income structure of China's Internet users Game 5
Figure 09 2010, China Mobile gaming revenue structure 6 users
Figure 10 games in 2010 Chinese Internet users constitute a 6 degree
Figure 11 China Mobile gaming in 2010 the educational structure of 7 users
Figure 12 2009 ~ 2010 Chinese Internet game market changes the competitive structure of 8
Figure 13 Chinese online game market in 2010 the regional structure 9
Figure 14 2010 Regional Structure of China's Internet gaming market, 9
Figure 15 2010, China Mobile gaming market structure of 10 regions
Figure 16 2010, Guangdong Province, the age structure of the network game users 10
Figure 17 online games in 2010, Jiangsu Province, the age structure of 11 users
Figure 18 online game users in Sichuan Province in 2010 the age structure of 11
Guangdong Province, 2010 Figure 19 users online game revenue structure 11
Figure 20 2010 online game users, Jiangsu Province, the income structure 12
Figure 21 2010 online game users in Sichuan Province Revenue Structure 12
Figure 22 2010, Guangdong Province, the educational structure of 12 online game users
Figure 23 online games in 2010, Jiangsu Province, the educational structure of 13 users
Figure 24 online game users in Sichuan Province in 2010 the educational structure of 13
Figure 25 2006 to 2010 Chinese-made Internet gaming market size and growth 14
Figure 26 Chinese Internet game market in 2010 accounting for 14 domestic games
Figure 27 2010 Chinese online game R & D R & D funding investigations into a 15
Figure 28 201 O online game R & D in China R & D team investigating a size distribution 16
Figure 29 2010 Chinese online game R & D personnel R & D investigation of a 16 degree structure
Figure 30 2010 China online game research and development survey - the source game engine 17
Figure 31 2010 China online game research and development survey - the number of games in the 17 study
Figure 32 2010 Chinese online game R & D survey - research game in the type of product distribution. . 18
Figure 33 2010 Chinese online game R & D survey - research game in charge mode 18
Figure 34 Chinese online game industry value network diagram 21
Figure 35 Schematic diagram of Chinese online game market, 22 eco-
Figure 36 2006 to 2010 the Chinese Internet game market size and growth 36
Figure 37 Internet users in China from 2006 to 2010 end game market size and growth 37
Figure 38 Internet users in China from 2006 to 2010 the number of games and end up 37
Figure 39 Client 2010 China Internet gaming market, the product structure 38
Figure 40 2006 to 2010 China Internet Client MMORPG game market size and growth 38
Figure 41 Internet users in China from 2006 to 2010 non-RPG games end market size and growth 40
Figure 42 2006 to 2010 China's Internet web game market size and growth 41
Figure 43 2006 to 2010 the number of Chinese Internet and growth of 41 web games
Figure 44 2010, the product structure of China's Internet web games 42
Figure 45 2006 to 2010 China Mobile gaming market size and growth 44
Figure 46 2006 to 2010 China Mobile network to download stand-alone game market size and growth 45
Figure 47 2010 China mobile download market structure of 45 stand-alone game
Figure 48 mobile networks from 2006 to 2010 China's online game market size and growth 46
Figure 49 2010 China mobile online games market structure 46
Figure 50 2008 to 2010 China online game virtual item trading market 50
Figure 51 2007 ~ 2011 Chinese online-game advertising market size 53
Figure 52 2006 to 2010 China online games overseas export scale 55
Figure 53 online game products in 2010 China exported overseas model structure 57
Figure 54 2007 to 2010 the growth rate changes in China's Internet users number 70
Figure 55 2007 to 2010 the number of Chinese Internet users increased the amount of change in 71
Figure 56 2010 to 2013 Chinese online game market size and growth forecasts 72
Figure 57 Internet culture operation license business licenses of enterprises with the number of games the regional distribution of 75
Figure 58 Internet gaming companies in 2010 the number of regional distribution of a 75
Figure 59 mobile gaming companies in 2010 the regional distribution of the number 76
Figure 60 classification structure 102 online game
Figure 61 reports the status quo method of statistical analysis indicated 104
Figure 62 reports trend analysis data indicate 104
Table 1-made online games in 2010 filings Table 15
Table 2 Chinese online game market in 2010 33 major policy
Table 3 in 2010 before the Chinese Internet game MMO Top 15 of 39
Table 4 2010 China Internet games list the top 15 non-RPG game of a 40
Table 5 201 O, Baidu Search Ranking Ranking web game five of the top 1 42
Table 6 2010, major export products China online game 57
Table 7 2010 China mainly imports products online game 62
Table 8 2010 China online game industry, the main investment events 64
Table 9 2010 China online game industry, 67 cases of major financing

Chinese online game market annual report 2010

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