"2010 Yearbook of China Tourism financial information" is an editor in 2010, reflecting the 2009 Chinese tourism information on the status of financial information, annual. Summary range is included in the statistical range of travel agencies, tourist hotels, tourist attractions and tourism groups and other tourism enterprises. Yearbook of the main financial benefits of tourism enterprises in 2009, capital management, liquidity and development capacity and other major financial indicators, the per capita value added per capita financial contribution of additional analysis and evaluation indicators. The publication of the Yearbook is mainly for tourism enterprises to provide detailed financial analysis of the data, while the tourism industry in improving the characterization system to raise the overall quality of the tourism industry, promote tourism management to deepen, and guide the healthy development of tourism enterprises and other aspects will also play an active role . China's tourism industry in 2009 was severely tested and challenging year. Faced with a series of natural disasters, the adverse effects of unexpected events followed, the international financial crisis, influenza H1 N1 influenza epidemic continues to spread the huge impact, lack of confidence in the face of domestic consumption, the rapid decline in international demand for the complex situation, difficulties in the face of increased tourism business, tourism, increasing pressure on the economy of the grim situation, the CPC Central Committee and State Council attached great importance to and strong leadership, the national tourism industry on the one hand to address the financial crisis and maintain the development momentum of unrelenting; one hand and long-term plan development, persist in reform and innovation and unwavering. China's tourism industry have generally maintained a steady and rapid growth, tourism development, the environment was optimal, steady improvement in the quality of the tourism industry, tourism, energy and influence are growing. China's tourism industry is in the golden period of rapid development and transformation and upgrading of the critical period, in December 2009, the State Council issued the "State Council on Accelerating the development of tourism", the move to cultivate tourism as a strategic pillar of the national economy industry and the people more satisfied with the modern service industry, tourism play in maintaining growth, expanding domestic demand, readjusting the structure of the active role, but also the development of China's tourism industry and propose new requirements for heavier tasks. "2010 Yearbook of China Tourism Financial Information" publication, hoping to adapt to the economic environment for enterprises, transform their operational strategies to improve the financial situation of the crisis as an opportunity to provide the necessary help. In addition, this year we invited from the first trip, Travel, Overseas Chinese Town Group and other large travel-related corporate finance experts, with their many years of practical experience in business management, combined with macro-economic background and industry characteristics, the preparation of the hotels, travel agencies and financial analysis area special reports, full of wisdom and hope that these practical summary of the report can help you be more comprehensive, more profound awareness and understanding of the tourism industry financial position. As the statistical system is not perfect, existing enterprise data can not fully reflect the situation of the tourism industry, coupled with other reasons, "2010 Yearbook of China Tourism financial information," the editors still need to constantly improve, and improvements are welcome readers criticized the correction. The yearbook for financial research and analysis information.
