Publisher : Communication University of China Press
Published Date : 8/2010
Frequency : Annually
Language : Chinese
ISBN/ISSN : 9787811279580
Pages : 727
Weight : 1.60kg
Availability : Usually ship within 48 hours
Book Type : Industry
Estimated Shipping Time

"Yearbook 2010, China's TV ratings" in order to better serve the industry as the most professional and most authoritative research company AV ratio, CSM Media Research prepared annually since 2003, published a "Yearbook of China's TV ratings." "Yearbook of China's TV ratings (2010)" is the CSM Media Research compiled the eighth Yearbook of the Department of TV viewing.
"Yearbook of China's TV ratings (2010)" includes the following four parts: Part I: Overview. Mainly from the viewing environment, the audience characteristics, audience viewing behavior, channel competition, competition programs, TV advertising and competition in terms of television viewing market in China in 2009 conducted a panoramic view of the description and analysis. Part II: Topical Studies. This section except on the 2009 National TV shows, variety entertainment, news, sports and movie ratings of several major types of programs to analyze the situation but also from the unique perspective of analyzing the behavior of audience ratings, as viewers watch and continuous conversion channel behavior, family environment, the audience viewing behavior, and 80 after / 90 after the viewing preferences of the crowd. At the same time, this section also the focus of attention in recent years the industry issues such as quality assessment of television channels, the programs and program changes of ratings between the ads, the plight of urban sustainable development, and television outlets, the media, re-engineering and value promotion, etc. in-depth research. Part III: viewing the data. This part is about the national television audience watched the market and key market statistics, key indicators related to ratings of equipment ownership, per capita viewing times a day throughout the year and the ratings of all time, the market share of various channels, various programs share with the audience share of broadcast and major programs and other types of ratings ranking. Part IV: Appendix. This section includes a variety of CSM Media Research ratings survey network and the monitoring of the basic situation of the channel name.