Publisher : China People's University of the media Management Institute
Published Date : 7/2010
Frequency : Annually
Language : Chinese
ISBN/ISSN : 9787802494879
Weight : 1.80kg
Availability : Usually ship within 48 hours
Book Type : Industry
Estimated Shipping Time

2010 version of "China Yearbook Press" inheritance and improved over the years, "Yearbook" in the feature articles, profiles, features, information on four major newspaper in our country in recent years not only to absorb the development of theory and practice of the essence, but also on the digital press technology exploration to full attention, while addition of a collection of 2008,2009 years due to space constraints did not Shoulu part of the provincial press and newspaper profile information, and strengthened the latest from the practice and the latest cutting edge data collection . The book is 612, information capacity, high reference value, by the China University of Politics and Media and Cultural Industries Research Centre is responsible for the compilation.
    Feature section, the exclusive release of 2009 survey of China's newspaper advertising report; profile section, on the 2009 Chinese provinces, autonomous regions and municipalities directly under the press to do in order to review development; thematic section, set up market segments, development strategy, management innovation , capital operation, the contents of product, distribution management, advertising, printing management, technology integration and other equipment and media, 10 topics, covering all relevant areas of the press, each of the topics are located a case of review articles and numerous articles and content comprehensive, refined and practical; information section, added a collection of provincial, municipal newspapers and trade directories and introduce the newspaper and the Newspaper Events in China during the year, policies and regulations, important meetings and important books.