Publisher : China Film Yearbook PressPublished Date : 6/2010 Frequency : Annually Language : Chinese ISBN/ISSN : 9787106032067 Weight : 1.20kg Availability : Usually ship within 48 hours Book Type : Report Estimated Shipping Time"2010 Chinese Film Industry Research Report" by the general reports, individual reports and surveys, three major components. Part of the annual general report will be the development of all aspects of the film industry, summarized the status of research. Single report is an annual industry report some of the heaviest component, which not only relatively complete, and selection of industrial development projects are highlights of the year, the industry's attention to the topic of a very high degree. In addition to market research part of the continuation of the previous sub-schedule of research, the editors had sights on the investigation of the audience groups, for the first time the audience from viewing classified classified sort of psychological point of view, the basic sum up China's current movie-goers, movie-viewing habits , preferences and trends. Add They also improved the questionnaire in the form of the compound-specific conditions of the population conducted a questionnaire survey, and pre-visit, so that research results are more accurate and precise.
1 Introduction Kang Jianmin
The first part of the Chinese film industry in 2009 General Report
第一章概述
Section 2009 Chinese Film Industry Overview 4
First, the film investment and production 4
Second, producers of investment 6
Third, the cinema and theater 8
Fourth, the box office performance of 12
Section 2009, the overall situation of the film industry, 13
First, the film company successfully listed, open capital markets, this financing approach 14
Second, there has to adapt to the characteristics of China's national conditions and market a wide range of film type 15
Third, the animated film production increased, the profitability of a firm of 15, gradually
Fourth, theater investment boom, a single theater project is becoming increasingly fierce competition 16
V. Marketing new features integrated marketing into 17
VI, digital technology to become the film industry, leap-forward development of the engine power of 17
VII, schedule system, mature film market driven professional standards 18
Section 2009 of the global film market situation 19
First, several major film market in the world increased by 19 box office
Second, the decline in production, investment banking, become cautious 21
Third, the big star at the box office is no longer a panacea 22
Fourth, the distribution industry is a large monopoly, the main theater building to 23 3D
Section 2009 of the film industry development strategy 23
First, the film producer and structure of investment and financing environment, 23
Second, from the realization of socio-cultural psychology staff of 25 creative types
Third, the film industry a sense of social responsibility and cultural awareness 25
Fourth, technical and artistic innovation as the industrial development of the engine 27
Chapter II of film production in China in 2009
Section 2009 Review of Chinese film production, 28
First, the historical comparison of 28
Second, international comparisons 29
Third, the subject of 29
Fourth, the main body of the film production profiles 31
Fifth, the film production area of 32 cases
Section 2009, feature film production carding 34
First, the type of film products, a trend of differentiation 34
Second, the main theme of the movie successful commercial operation of 34 attempts
Third, the film kind of been born out of 35
Fourth, to improve the quality of 35 small and medium budget film
Fifth, significant economic benefits 36 Comedy Movies
VI, 36 animated films to enhance economic efficiency
Seven new films growing more and more young people 36
Eight, the film co-production entered a new peak of 37
Section 2009 Chinese film production and Trends 37
First, the 2009 Chinese film production, 37 issues
Second, the development trend of China's Film Products and Solutions 39
Chapter 2009 of the Chinese film producers Enterprise Development
Section Overview: a lot of good to promote the film production industry has hidden behind the corresponding rise in prosperity
44
Section Key Production Company: Matthew highlights the first 45 square taking shape
First, the China Film Group: Key piece to lead the national team reshape the film "gilded" 46
Second, Shanghai Film Group: industrial chain management makes the competitiveness of enterprises 48
Third, the Bona International: the future of the "China Paramount" steady walk in the listing on the road 51
Fourth, the light Pictures: The Media Group under the framework of the type and brand of winning 53
Film companies listed in section III: Leading film production industry management mode to a higher level of 55
First, the Huayi Brothers: successful listing of a new industry benchmark for 55
Second, Orange Sky Entertainment: backdoor listing of the capital to complete the operation of Golden Harvest by leaps and bounds 6l
State-owned enterprise restructuring IV producer: the gradual accumulation of market power still need -63
First, the Pearl River Film: Integration of experience in restructuring of production competitiveness and create new needs to be improved 64
Second, the Ningxia plant: Small plant as an example of 67 state-owned enterprise reform
Section V of this foreign investment into the film production industry: diversification of funding and resources conducive to the long-term production industry
Development 69
First, JSBC (Group): high-cut Film Media Group structure highlights the competitive advantage
69
Second, other private capitals: real estate, games, websites and other enterprises to invest in film production industry 7l
Section VI shortage of talent is the core production bottleneck in the development of 72 production industry
Chapter IV of Chinese cinema in 2009 with the cinema business analysis
Section 2009, cinema and theater business environment of 81
First, the policy support the development of film and screening escort 8l
Second, the market environment of 83
Section 2009, management and development of cinema 84
First, the cinema management and development of the basic profiles of 84
Second, the cinema management and development of the main features and trends of 91
Third, in 2009 the main line of business and development of cinema 93
Section 2009 of the cinema management and development of 99
First, the cinema management and development of the basic situation of 99
Second, management and development of cinema in 2009 the main features and trend analysis 106
Third, the stars of cinema business strategy 108
Chapter 2009 of the Chinese film market at the box office
Section 2009 Review of the Chinese film market 113
First, the 2009 film overview of the market distribution and showing of 113 films
Second, the interpretation of the national film market at the box office 2009 124
Section II history of the Chinese film market and the market box office ticket bunker 136
First, the history of Chinese film market at the box office 136
Second, China's urban film market ticket bunker formation 14l
Section 2009, the market management of the schedule of 144 movies
First, the 2009 schedule of the weekend box office data interpretation 145
Second, the 2009 film premiered at the box office data interpretation 153
Third, the 2009 film screening of the second week of box office data interpretation 156
Section 2009 of 161 major market movie schedule
First, the New Year's Day stall 162
Second, the Chinese New Year stall 163
Third, the Ching Ming file 165
Fourth, May file 166
Fifth, the Dragon Boat Festival 167 stalls
VI, 168 Summer stalls
VII, 170 National Festival stalls
VIII, at the end of Lunar New Year stalls 172
IX, 175 special holiday schedule
2009 V assessment and development trend of China's film market 176
First, the Chinese film market in 2009 overall evaluation of 176
Second, the Chinese film industry, the opportunities and challenges facing the 177
Chapter 2009 of the Chinese film industry investment and financing
Section 2009 of the film 179 investment environment
First, the policy environment 179
Second, the economic environment, 182
Section 2009, the Chinese film industry and characteristics of the progress of the investment and financing 185
First, the 2009 Investment and Financing Overview 185 film industry
Second, in 2009 the film industry, investment and financing of 190
Third, the 2009 feature film industry investment and financing 196
Section 2009 of the film financing 199 Problems
First, the initial formation of the film investment and financing system, but the details need improvement 199
Second, the film financing and the ability to control the main policy needs to be improved interpretation of 199
Third, investment and financing services in the middle of the film industry, the absence of element 200 functions of the organization
Fourth, the film industry investment and financing is still single drive, not a scale of 200
IV overseas investment and financing the film industry Experience 200
First, the United Kingdom: National Lottery Fund and the interaction between the film industry, 200
Second, the United States: the use of policies and regulations to encourage the film industry, multi-channel financing 20l
Third, Japan: covering the film industry chain "Production Committee" 202
Fourth, South Korea: direct government investment and financing to promote the film industry, 202
203 V a number of policy recommendations
First, improve the film industry investment and financing policy rules 203
Second, the innovative investment and financing, investment and financing structure optimization 204
Third, strengthen the middle of the film industry organizations, the role of investment and financing 204
Fourth, strengthen investment and financing management, improve the efficiency of investment and financing 205
Chapter VII of the 2009 Chinese film of creative elements
Section content of the film and the creative elements of the value of 206
Section 2009 of 207 creative elements of Chinese Film
First, the adventures, explore the mental element 208
Second, the psychological elements of love, comfort 213
Third, the main value of the Identification of the elements 218
Fourth, psychological elements of entertainment, 223
Five, disaster prevention mental element 228
Sixth, the brand elements of cognitive psychology 232
The second part of the thematic studies
Chapter VIII of the status of film in China 2008_2009 Report
Type of Chinese film production Section -239
First, the types of produce and the type of division 239
Second, a -2009 2008 production of 240 types of Chinese film
Section II of the Chinese type of movie box office, 246
First, a -2009 2008 type of film at the box office in China in the distribution of 246
Second, foreign imports of Chinese type of genre film and comparative analysis of box office, 252
Chinese film audiences and the type III survey of 260 movies
The third part of the 2009 Chinese film market research report
Chapter IX Summer 2009 Market Report file
Section 269 Review
First, the survey background, scope and analytical framework 270
Second, the eyes of the audience profile 2009 summer film market 271
Section 2009 summer movie file viewing audience composition and mode of 272
First, the movie audience's natural form 272
Second, the social composition of the film audience 274
Third, the mode of viewing audience 277
Section 20 () 9 Summer movie release of files? 280
First, the video viewing rate of 281
Second, watch the video cause of 284
Third, the satisfaction of 293 videos
Fourth, the satisfaction component analysis of 300 films
IV single element analysis of deep content consumption 307
First, the "Transformers 2" 309
Second, the "perfect" 311
Third, the "flying Pixar" 314
Fourth, "breathless" 316
Fifth, the "Silver Empire" 319
Chapter 2009_010 film market on Lunar New Year stalls Report
Section 323 Overview
I. Background and purpose of research 323
Second, the survey 323
Third, the analytical framework 324
Section II Composition of Lunar New Year stalls viewing audience of 324 Tendency
First, the Lunar New Year stalls natural components of the audience 324
Second, the social composition of the audience Lunar New Year stalls 326
Third, the timing of the Lunar New Year stalls investigation viewing 328
Section 2009_2010 Lunar New Year release video of 329 stalls
First, the video viewing rate of 330
Second, watch the video cause of 340
Third, the satisfaction of 345 videos
Fourth, the film composition analysis of satisfaction 349
Lunar New Year stalls Section 352 video marketing audience analysis
First, viewers select the Lunar New Year stalls major consideration for the movie 353
Second, the Lunar New Year stalls of video information sources 355
Deep V-chip content consumption element analysis 356
First, the "three shots Pai An Jing Qi" 356
Second, the "Treasure Hunter" 359
Third, the "October Rising" 362
Fourth, "Avatar" 366
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