Publisher : Communication University of China Press
Published Date : 8/2010
Frequency : Annually
Language : Chinese
Weight : 1.60kg
Availability : Usually ship within 48 hours
Book Type : Report
Estimated Shipping Time

Chapter 1 expert point of view 2009, the pattern of digital broadcasting strategy to upgrade the 2 China's digital TV middleware Review 6 On the current two-way cable access network construction and transformation of Thinking 13 Chapter 2009, the development of radio and television industry policy review 19 2.1 Summary of trade policy in 2009 19 2.2 The evolution of policy direction in 2010 23 Chapter III digital TV market development and forecast 25 3.1 global digital radio and television 25 3.2 Development Status and Trends 28 cable 3.2.1 The macro-environment 28 3.2.2 The cable set-top box market with the CA 32 3.2.3 Outlook 2010 wired network 35 3.3 Digital Terrestrial Television Development Status and Trends 35 3.3.1 The macro-environment 35 3.3.2 Development of 36 3.3.3 Existing problems 44 3.3.4 Forecast of 44 3.4 CMMB Development Status and Trends 45 45 industrial environment 3.4.1 Macro 3.4.2 Industry Development 45 3.4.3 Trends 52 3.5 Status and trends of direct broadcast satellite 54 3.5.1 Macro bad environment 54 3.5.2 Operations Progress 55 3.5.3 Trends 59 3.6 IPTV Development Status and Trends 59 3.6.1 The macro-environment 59 3.6.2 Development of 61 3.6.3 Trends 63 Chapter 65 case studies 4.1 China's digital TV value-added services market analysis 65 4.1.1 Analysis of pay channels business operation mode 65 4 .1.2 video on demand service business model analysis of 67 4.1.3 Analysis of information services business model 68 4.1.4 Analysis of online payment service business model 71 4.1.5 Analysis of online game business operation mode 72 4.2 Digital television service system 75 4.2.1 China's digital TV service system development status 75 4.2.2 Digital television service system technical support platform 78-BOSS system 4.3 China's digital television advertising market analysis 82 4.3.1 China's digital television advertising market characteristics 82 4.3.2 Digital television advertising categories defined in 83 4.3.3 China's digital television advertising and profit chain model 86 4.3.4 China's digital TV advertising issues and trends facing the 91 Chapter 93 the focus of analysis 5.1 Development of China's 93 high-definition television 5.2 two-way network transformation and business applications 99 5.3 Network Integration status of 107 Undertaking case studies chapters 111 6.1 Case Study of Jiangsu Province Network 111 Network Overview 111 6.1.1 Jiangsu Province 6.1.2 Network integration, "Jiangsu model" 114 6.1.3 network service operational status, Jiangsu Province, 120 6.1.4 Jiangsu province network network construction and transformation of 126 6.1.5 Jiangsu Province, 129 net future planning 6.2 the number of China Digital TV Media Group Case Study 1 35 6.2.1 the number of China Digital TV Media Group Overview 135 6.2.2 The number of China's digital content integration platform to explore 136 6.2.3 the number of China's digital TV media, the whole layout of 139 multi-service 6.2.4 China Exploration 145 number service system 6.3 Case Study of Shenzhen Topway 151 6.3.1 the development process of digital TV in Shenzhen 151 6.3.2 Tianwei HD video interactive services 152 6.3.3 Tianwei interactive content strategy for high-definition video: 155 high-definition video services experts 6.3.4 Shenzhen digital television system of 158 customer service 6.3.5 Tianwei HD video resolution 163 interactive systems 6.4 Case Study jiulian 165 technology companies 6.4.1 Introduction 165 6.4.2 management 166 6.4.3 News 168 615 169 count Fujitsu Case Study 6.5.1 Introduction 169 6.5.2 Case 170 Chapter VII of the 2009 digital TV Memorabilia 173 [Appendix] 181 1, "Cultural Industry Promotion Plan" 181 2, "Electronic information industry restructuring and revitalization of planning" * 186 3, "Administration of Radio, Internet, audio-visual content on the strengthening of the management notice" 191 4, "on radio and television cable network to speed up the development of a number of opinions" 193 5, "Administration of Radio, TV on the promotion of the development of high Pu notice" 197 6, "on the strengthening of the TV to receive the end of the Internet audio-visual program service management issues," 199 7, "on the strengthening of the management issues related to cable television fees notice" 200 8, "Administration of Radio on the Internet audio-IJ license management program service issues," 202 9, "On the first direct broadcast satellite set-top box software upgrades villages work," 203 Table 1 it is the start of terrestrial digital signals and analog signals stop schedule of 25 Table 21996-2009 USA cable network revenue and ARPU status of the user 26 Table 3 Total 2009 U.S. cable development status of 26 Table 4 74 operating units of terrestrial digital TV broadcasting a list of 37 Table 5 State Administration of Radio Transmitters tender list of 41 results Table 6 State Administration of Radio transmitters in the tender parts of a unified distribution of 42 Table 7 release of 46 China's CMMB standard Table 8 lists 48 cities in China's opening of CMMB Table 9 in the wide dissemination of the results of the successful tender CMMB transmitter 50 Table 10 live satellite two successful companies at a glance 57 Table 11 in some regions of the arrival of high definition television channels List of 94 Table 12 two-way transformation of parts of the country progress table 100 Table 13 Cable operators added a list of 103 business development status Table 14 provincial-level status of network operators, network integration and integration of a list of 108 funds Table 15 digital TV subscribers in Jiangsu 114 Table 16 Pay TV, Jiangsu digital channel list 122 Table 17 high-definition interactive TV, Shenzhen Tianwei video menu 153 family planning Table 18 high-definition interactive television Tianwei wish information table 154 standard business rates Table 19 nine comparative financial information together nearly 166 years Table 20 count table 169 through the company's products Figure 1 digital TV set-top box middleware in the structure and location of the 7 Figure 2 1999-2009 UK digital platforms of different accounting diagram: 27 Figure 32000-2009 size and structure of cable television subscribers in China 29 Figure 4 provincial-level administrative regions across the country digital cable TV subscribers and digital schematic 29 degree Figure 5 333 prefecture-level cities had started converting the digital state of the overall 30 Figure 6 2009, shipments of cable set-top box manufacturer market share diagram 33 Figure 7 cable set-top box manufacturers total market holdings (end of 2009) diagram of 33 Figure 8CA smart card vendors total market holdings (end of 2009) diagram of 34 Figure 9 74 operating units to carry out the national standard diagram in the ground 40 Figure 10 Q4 ,2008-Q3, 2009 was 37 cities in the national standard for Digital Terrestrial Television opened schematic change in the number 40 Figure 11 State Administration of Radio transmitter schematic 41 tender Figure 12 broadcast satellite two companies won the bid tender the shares .57 Figure 13 broadcast satellite set-top box number 58 provinces and two tenders Figure 14 2005-2009 IPTV subscribers in mainland China 61 Figure 15 online payment business chain 71 Figure 16 online game industry chain 73 efforts Figure 17 digital TV service architecture 75 Figure 18 digital TV service system of the three types of services .76 Figure 19 digital TV service management services to the business flow chart 76 Figure 20 Structure of Dalian TATU BOSS features 81 frames Figure 21 digital TV advertising categories Figure 83 Figure 22 digital TV advertising industry chain composition Figure 86 Figure 23 Expanded digital TV advertising industry chain plans constitute 90 Figure 24 Distribution map of the National Cable HD customers (as of end of December 2009) 97 Figure 25 cable operators to promote two-way Analysis of network planning diagram 102 Figure 26 Cable Industry 102 new value-added services catalytic Figure 27 cable operators to carry out value-added services diagram in 103 Figure 28 Network, Jiangsu Province, 111 shareholder composition Figure 29 Network internal organizational structure, Jiangsu Province, 112 Figure 30 by the end of the performance appraisal index system of Figure 113 Figure 7 31 Jiangsu network integration modes 117 Figure 32 digital TV, Jiangsu Power Interface 121 Figure 33 Network of Jiangsu Province - ordinary digital television set 121 plate Figure 34 Network of Jiangsu Province - interactive digital television interface 123 Figure 35 interactive TV "My Community" section 124 Figure 36 Jiangsu lP data structure 128 private network as a whole Figure 37 Jiangsu interactive "The Department of Health one hundred million" section 131 Figure 38 Hangzhou, China Digital TV Media Group Ltd. Organization Structure 135 Figure 39 the number of China's rich content library covers the contents of 137 Figure 40 China, the number of interactive value-added services 140 Figure 41 China 141 the number of recommended business gift Figure 42 the number of China's 142 full-media news service map Figure 43 the number of China's 142 full-media integrated search map Figure 44 the number of China's full media monitoring service Figure 1 43 Figure 45 Number of cities in China, information technology management application diagram 144 Figure 46 China 146 number service object diagram Figure 47 the number of China's service object for different interfaces with different design, 147 Figure 48 the number of China's service piping diagram 149 Figure 49 the number of service type plans China 1 50 Figure 50 Topway new high-definition interactive TV interface 156 Prison marketing planning and control program 51 Schematic two 160 Figure 52 Figure 170 operator through the CAS system Figure 53 Figure calculated through an integrated broadcast system 171 Figure 54 count multi-screen navigation system through Figure 171

Chapter 1 expert point of view
 2009, the pattern of digital broadcasting strategy to upgrade the 2
China's digital TV middleware Review 6
On the current two-way cable access network construction and transformation of Thinking 13
Chapter 2009, the development of radio and television industry policy review 19
 2.1 Summary of trade policy in 2009 19
 2.2 The evolution of policy direction in 2010 23
Chapter III digital TV market development and forecast 25
 3.1 global digital radio and television 25
 3.2 Development Status and Trends 28 cable
  3.2.1 The macro-environment 28
  3.2.2 The cable set-top box market with the CA 32
  3.2.3 Outlook 2010 wired network 35
  3.3 Digital Terrestrial Television Development Status and Trends 35
  3.3.1 The macro-environment 35
  3.3.2 Development of 36
  3.3.3 Existing problems 44
  3.3.4 Forecast of 44
  3.4 CMMB Development Status and Trends 45
    45 industrial environment 3.4.1 Macro
    3.4.2 Industry Development 45
    3.4.3 Trends 52
  3.5 Status and trends of direct broadcast satellite 54
    3.5.1 Macro bad environment 54
    3.5.2 Operations Progress 55
    3.5.3 Trends 59
  3.6 IPTV Development Status and Trends 59
  3.6.1 The macro-environment 59
  3.6.2 Development of 61
  3.6.3 Trends 63
Chapter 65 case studies
  4.1 China's digital TV value-added services market analysis 65
  4.1.1 Analysis of pay channels business operation mode 65
  4 .1.2 video on demand service business model analysis of 67
  4.1.3 Analysis of information services business model 68
  4.1.4 Analysis of online payment service business model 71
  4.1.5 Analysis of online game business operation mode 72
  4.2 Digital television service system 75
    4.2.1 China's digital TV service system development status 75
    4.2.2 Digital television service system technical support platform 78-BOSS system
  4.3 China's digital television advertising market analysis 82
    4.3.1 China's digital television advertising market characteristics 82
    4.3.2 Digital television advertising categories defined in 83
    4.3.3 China's digital television advertising and profit chain model 86
    4.3.4 China's digital TV advertising issues and trends facing the 91
Chapter 93 the focus of analysis
  5.1 Development of China's 93 high-definition television
  5.2 two-way network transformation and business applications 99
  5.3 Network Integration status of 107
Undertaking case studies chapters 111
  6.1 Case Study of Jiangsu Province Network 111
    Network Overview 111 6.1.1 Jiangsu Province
    6.1.2 Network integration, "Jiangsu model" 114
    6.1.3 network service operational status, Jiangsu Province, 120
    6.1.4 Jiangsu province network network construction and transformation of 126
    6.1.5 Jiangsu Province, 129 net future planning
  6.2 the number of China Digital TV Media Group Case Study 1 35
    6.2.1 the number of China Digital TV Media Group Overview 135
    6.2.2 The number of China's digital content integration platform to explore 136
  6.2.3 the number of China's digital TV media, the whole layout of 139 multi-service
  6.2.4 China Exploration 145 number service system
  6.3 Case Study of Shenzhen Topway 151
  6.3.1 the development process of digital TV in Shenzhen 151
  6.3.2 Tianwei HD video interactive services 152
  6.3.3 Tianwei interactive content strategy for high-definition video: 155 high-definition video services experts
  6.3.4 Shenzhen digital television system of 158 customer service
  6.3.5 Tianwei HD video resolution 163 interactive systems
  6.4 Case Study jiulian 165 technology companies
  6.4.1 Introduction 165
  6.4.2 management 166
  6.4.3 News 168
  615 169 count Fujitsu Case Study
  6.5.1 Introduction 169
  6.5.2 Case 170
Chapter VII of the 2009 digital TV Memorabilia 173
  [Appendix] 181
  1, "Cultural Industry Promotion Plan" 181
  2, "Electronic information industry restructuring and revitalization of planning" * 186
  3, "Administration of Radio, Internet, audio-visual content on the strengthening of the management notice" 191
  4, "on radio and television cable network to speed up the development of a number of opinions" 193
  5, "Administration of Radio, TV on the promotion of the development of high Pu notice" 197
  6, "on the strengthening of the TV to receive the end of the Internet audio-visual program service management issues," 199
  7, "on the strengthening of the management issues related to cable television fees notice" 200
  8, "Administration of Radio on the Internet audio-IJ license management program service issues," 202
  9, "On the first direct broadcast satellite set-top box software upgrades villages work," 203
Table 1 it is the start of terrestrial digital signals and analog signals stop schedule of 25
Table 21996-2009 USA cable network revenue and ARPU status of the user 26
Table 3 Total 2009 U.S. cable development status of 26
Table 4 74 operating units of terrestrial digital TV broadcasting a list of 37
Table 5 State Administration of Radio Transmitters tender list of 41 results
Table 6 State Administration of Radio transmitters in the tender parts of a unified distribution of 42
Table 7 release of 46 China's CMMB standard
Table 8 lists 48 cities in China's opening of CMMB
Table 9 in the wide dissemination of the results of the successful tender CMMB transmitter 50
Table 10 live satellite two successful companies at a glance 57
Table 11 in some regions of the arrival of high definition television channels List of 94
Table 12 two-way transformation of parts of the country progress table 100
Table 13 Cable operators added a list of 103 business development status
Table 14 provincial-level status of network operators, network integration and integration of a list of 108 funds
Table 15 digital TV subscribers in Jiangsu 114
Table 16 Pay TV, Jiangsu digital channel list 122
Table 17 high-definition interactive TV, Shenzhen Tianwei video menu 153 family planning
Table 18 high-definition interactive television Tianwei wish information table 154 standard business rates
Table 19 nine comparative financial information together nearly 166 years
Table 20 count table 169 through the company's products
Figure 1 digital TV set-top box middleware in the structure and location of the 7
Figure 2 1999-2009 UK digital platforms of different accounting diagram: 27
Figure 32000-2009 size and structure of cable television subscribers in China 29
Figure 4 provincial-level administrative regions across the country digital cable TV subscribers and digital schematic 29 degree
Figure 5 333 prefecture-level cities had started converting the digital state of the overall 30
Figure 6 2009, shipments of cable set-top box manufacturer market share diagram 33
Figure 7 cable set-top box manufacturers total market holdings (end of 2009) diagram of 33
Figure 8CA smart card vendors total market holdings (end of 2009) diagram of 34
Figure 9 74 operating units to carry out the national standard diagram in the ground 40
Figure 10 Q4 ,2008-Q3, 2009 was 37 cities in the national standard for Digital Terrestrial Television opened schematic change in the number 40
Figure 11 State Administration of Radio transmitter schematic 41 tender
Figure 12 broadcast satellite two companies won the bid tender the shares .57
Figure 13 broadcast satellite set-top box number 58 provinces and two tenders
Figure 14 2005-2009 IPTV subscribers in mainland China 61
Figure 15 online payment business chain 71
Figure 16 online game industry chain 73 efforts
Figure 17 digital TV service architecture 75
Figure 18 digital TV service system of the three types of services .76
Figure 19 digital TV service management services to the business flow chart 76
Figure 20 Structure of Dalian TATU BOSS features 81 frames
Figure 21 digital TV advertising categories Figure 83
Figure 22 digital TV advertising industry chain composition Figure 86
Figure 23 Expanded digital TV advertising industry chain plans constitute 90
Figure 24 Distribution map of the National Cable HD customers (as of end of December 2009) 97
Figure 25 cable operators to promote two-way Analysis of network planning diagram 102
Figure 26 Cable Industry 102 new value-added services catalytic
Figure 27 cable operators to carry out value-added services diagram in 103
Figure 28 Network, Jiangsu Province, 111 shareholder composition
Figure 29 Network internal organizational structure, Jiangsu Province, 112
Figure 30 by the end of the performance appraisal index system of Figure 113
Figure 7 31 Jiangsu network integration modes 117
Figure 32 digital TV, Jiangsu Power Interface 121
Figure 33 Network of Jiangsu Province - ordinary digital television set 121 plate
Figure 34 Network of Jiangsu Province - interactive digital television interface 123
Figure 35 interactive TV "My Community" section 124
Figure 36 Jiangsu lP data structure 128 private network as a whole
Figure 37 Jiangsu interactive "The Department of Health one hundred million" section 131
Figure 38 Hangzhou, China Digital TV Media Group Ltd. Organization Structure 135
Figure 39 the number of China's rich content library covers the contents of 137
Figure 40 China, the number of interactive value-added services 140
Figure 41 China 141 the number of recommended business gift
Figure 42 the number of China's 142 full-media news service map
Figure 43 the number of China's 142 full-media integrated search map
Figure 44 the number of China's full media monitoring service Figure 1 43
Figure 45 Number of cities in China, information technology management application diagram 144
Figure 46 China 146 number service object diagram
Figure 47 the number of China's service object for different interfaces with different design, 147
Figure 48 the number of China's service piping diagram 149
Figure 49 the number of service type plans China 1 50
Figure 50 Topway new high-definition interactive TV interface 156
Prison marketing planning and control program 51 Schematic two 160
Figure 52 Figure 170 operator through the CAS system
Figure 53 Figure calculated through an integrated broadcast system 171
Figure 54 count multi-screen navigation system through Figure 171