Publisher : Chinese Hospital AssociationPublished Date : 2/2010 Frequency : Annually Language : Chinese Weight : 1.60kg Availability : Usually ship within 48 hours Book Type : Report Estimated Shipping Time"China Development Report 2009 Annual private hospital" will serve as the only area of private hospitals, the annual development of the literature formal, rigorous, scientific, objective and fair response to the development of private hospitals reality, showing the fruits of development, analytical development problems; and will combine expert advice on the development of the annual review, analysis, forecast the development of the next year and prospects. .
Chapter 2009 to 2010 Review of China's medical cause of run 7
Section Analysis of Health 7 development
First, the Chinese hospital resources 7
Second, China's number of hospitals, clinics and hospital 10
Third, the use of hospital beds in China 11
Fourth, the workload situation in 12 hospitals in China
Fifth, China's balance of payments situation in the hospital 13
Sixth, China's top ten hospital patients 14 Diseases
2009-2010 Section II operating efficiency of 16 hospitals in China
First, the hospital operating efficiency of the concept and connotation of Review 16
Second, hospitals should adhere to the principle of operational efficiency of 17
Third, the purpose of the hospital operating efficiency of 18
Fourth, the hospital operating efficiency of the representation 19
Fifth, the costs of operating efficiency of a hospital benefit analysis 20
Sixth, the cost effectiveness of hospital management effectiveness analysis of a 22
Seven, the hospital's operating efficiency ratio analysis 23 Summary
Eight factors in the hospital operating efficiency of 26
Section 2009 to 2010 China's for-profit hospitals and nonprofit hospitals of 27
I. Introduction 27 profit and nonprofit hospitals
Second, analysis of 27 U.S. for-profit hospitals
Third, the profit of the financial system of 32 hospitals
Fourth, for-profit hospitals, 34 of profit model
Fifth, the financing of non-profit hospital management analysis 36
Sixth, social capital, non-profit hospitals do face policy dilemmas 43
Section 2009 to 2010 the construction of hospital development in China Challenges and Strategies 44
First, after the hospital medical reform Challenges and Strategies 44
Second, lower medical costs and hospital needs the joint efforts of the Government 47
Third, hospitals in the new situation of innovation and development strategies 53
Fourth, deepen the reform of state-owned hospitals and related countermeasures proposed 59
Fifth, the development of township hospitals seeking 62 points
Chapter II private hospital industry in China in 2009-2010 Analysis of Operating Environment 65
Section analysis of the macroeconomic environment in China in 2009-2010 65
First, China's GDP of 65
Second, the urban and rural residents per capita disposable income of households 66
Third, the total fixed assets investment of 67
Fourth, import and export volume and growth rate of 70
V. 70 total retail sales of social consumer goods
Private hospitals in China in 2009-2010 Section II Industrial Policy Environment 71
First, the hospital reported 71 bill of materials
Second, set the approval and registration procedures to practice 72
Third, the medical institution (set permission in part) for process 73
Fourth, medical institution regulations 74
V. Implementation Rules of medical institutions 80
Sixth, joint venture or cooperative medical institutions Interim Measures 98
Seven private hospitals around the construction of the relevant policies of 103
Section 2009 to 2010 the private hospital industry in China Social Environment 108
Chapter 2009 to 2010 to run China's private hospital industry trend analysis 111
Section 2009-2010 The Development of China's 111 private hospitals
First, the Chinese Development 111 private hospitals
Second, quantitative analysis of China's 117 private hospitals
Third, private capital can do 117 non-profit hospitals
Fourth, capital boost 117 Development of Private Hospitals
Fifth, the private hospitals will grow 119
Section 2009-2010 China issues impeding the development of 120 private hospitals
First, restricting the external environment for the development of private hospitals 120
Second, the private hospital of their own problems 121
Third, the private hospitals in troubled credit crisis 122
Section 2009.2010 of private hospitals in China's Development Strategy of 123
First, break through bottlenecks in the development of private hospitals Countermeasures 123
Second, private hospitals Breakthrough Strategies 128
Third, strengthen the regulatory measures on private hospitals 132
Chapter 2009.2010 private hospital industry in China run trend Summary 133
Section under the new health care reform the development of 133 private hospitals
First, the introduction of new medical reform program on the impact of 133 private hospitals
Second, the private hospitals look forward to supporting the new health reform program file 134
Third, the new private hospital under medical reform, the Development Strategy of 134
Section 2009 to 2010 operation and management of private hospitals in China, 138 points
First, face competition 138
Second, the concept of conversion 138
Third, beyond the self-139
Fourth, to be effective management 139
Fifth, for the successful management of private hospitals implanted gene 141
Section 2009 to 2010 Chinese medicine and the interaction of 141 private hospitals
Chapter 2009 and 2010 private hospitals in China with the regional development model analyzed 144
Section 2009 to 2010 of China's development model 144 private hospitals
First, the capital of private enterprises to the private hospital extension 144
Second, the investment agency acquisition of 144 state-owned hospitals
Third, the overall transfer of public hospitals, 145 private enterprises
Fourth, public hospitals managed to Investment Group 146
V. 147 private hospitals village
Sixth, to the auction, paid the property transfer to the main content of the transition 147
Section 2009-2010 of private hospital industry throughout China Trend 148
First, Heilongjiang Province, China owned 148 can be run non-profit hospital
Second, Shanghai, 10 private hospitals into the Medicare health insurance cards for medical treatment by 149
Third, private hospital in Tianjin, or will relax, "nonprofit" status to approve 150
Fourth, strong support for private hospital development in Yunnan 151
By Yunnan are free to choose to do private hospitals operating for profit or non-profit nature of 157
VI, Sichuan private capital in the future can do 159 non-profit hospital
VII Office of Lanzhou City, the private non-profit hospital capital development of 160
VIII, Beijing 162 stuck Development of Private Hospitals
Chapter 2009 to 2010 marketing strategy in China of 164 hospitals
Section 2009-2010, 164 Hospital of China Marketing and Development Overview
First, the importance of hospital marketing 164
Second, the hospital management and strategic factors in 165
Third, the factors that affect the marketing effect of 167
2009-2010 Section 171 Overview of Hospital Marketing Consulting
First, the hospital diagnosis of 171 marketing
Second, hospital marketing plan 175
Third, the hospital branding 182
Fourth, hospital marketing event planning 183
Fifth, training 186 health care marketing
VI, 188 hospital marketing agencies
Section 2009-2010 of hospital services 189 Present Status of Marketing
First, the modern hospital services marketing phase of 189
Second, the hospital services marketing mix 193
Third, hospitals in the marketing problems 195
Fourth, the hospital's Marketing Strategies 196
Section 2009 to 2010 marketing strategy analysis of 199 hospital
First, hospital marketing awareness first 199
Second, establish a brand marketing strategy for 200 personnel
Third, establish a service brand marketing strategy 202
Fourth, establish a quality management strategy 204
V 2009-2010 Development Strategy of Hospital Marketing 205
First, the establishment of hospital marketing management system 205
Second, the hospital's marketing strategy to adapt to 206
Third, the development of hospital marketing strategy steps 207
Hospital of VI 2009 to 2010 208 Marketing Strategy Analysis
First, the hospital's competitive marketing strategies 208
Second, new ways to create community marketing 210
Third, import the whole concept of product marketing for health care services 216
Chapter VII of the 2009-2010 Development of China's 220 hospital information
Section 2009 to 2010 Overview of China's development of 220 hospital information
I. Current Situation of China's information technology in healthcare 220
Second, the hospital information technology specifications is in progress 229
Third, the medical information and obstacles of the development stage of 230
Fourth, the field hospital of 232 information technology hot spots
China, 2009-2010 Section II challenges the hospital information system analysis 235
First, the integration of the construction of the hospital management information system 235
Second, the system security 235
Third, health insurance 236
Fourth, public health emergencies and medical care information system 236
Fifth, clinical information systems 237
VI, 237 electronic medical records
Section 2009-2010 of information technology in the medical field in China of 238
Chapter VIII of the private hospital industry in China in 2009-2010 market competition of 243
Section 2009 to 2010 SWOT Analysis of China's 243 private hospitals
Section 2009 to 2010 the competitiveness of China's private hospitals of 248
First, the core competitiveness of the private hospital of 248
Second, competitive strategy analysis of 253 private hospitals
Third, the private hospitals in a competitive environment in the development of breakthrough Strategy 256
Section 2009 to 2010 to enhance the competitiveness of China's private hospitals constraints 265
First, the governance structure inherent 265
Second, innovation is seriously lagging behind 265
Third, the "talent shortage" have become increasingly prominent 266
Fourth, the high cost of 266 business
Fifth, the financing capacity of the bottleneck into fatal 267
Sixth, improve the soft environment need 267
Chapter 2009 to 2010 China's leading private hospital operators Competitiveness 269
Section 269, Shanghai Renji Hospital
I. Introduction 269 hospital
Second, Shanghai Renji Hospital, 269 tool for market competition
Third, Shanghai Renji Hospital, construction of 271 information technology
Section 272, Xi'an High-tech hospital
I. Introduction 272 hospital
Second, the Xi'an High-tech hospital service concept 274
Third, the high-tech hospitals to establish a modern international Nephrology, Blood Purification Center, 274
Section 275, West China Hospital of Sichuan
I. Introduction 275 hospital
Second, the West China Hospital management philosophy 277
Third, the West China Hospital of advanced medical standards in the country 277
Four Years ,1999-2009 281 West Hospital, the main medical indicators
Chapter 2009 to 2010 in China of medical devices and medical advertising 282
Section 2009 to 2010 Development of China's medical device industry, 282
First, the Chinese medical equipment industry overview 282
Second, policies to guide the rapid development of China's medical device industry, 283
Third, China's medical equipment industry has been gradually integrating into the global industrial chain 283
Fourth, our universal development of medical devices 285
Fifth, domestic and foreign medical device companies compete for the "new medical reform" cake 287
June, 2009 China Medical Device Industry Alliance 289 Technology Innovation Strategy
2009-2010 Section II medical devices in hospitals and management problems and countermeasures 293
First, the domestic medical equipment in many small hospitals often "sick to use 293
Second, hospital equipment tender often choose the higher price of a blank 293 deposit market supervision
Third, the analysis of modern hospital equipment maintenance and management of construction organizations 296
Section 301 medical advertisements
First, the hospital's advertising and public relations 301
Second, the overall condition of the medical advertising 302
Third, the 2008 situation of 304 Chinese medical advertising regulation
Fourth, medical advertising ban celebrities, 304 is hardly solve the fundamental problem
IV Development and Regulation of Medical Advertising 306
First, the pros and cons of medical advertising to cancel 306
Second, private hospitals, advertising and marketing 307
Third, the regulatory challenges of medical advertising measures to crack 310
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