Publisher : Social Sciences Academic Press (China)
Published Date : 1/2012
Frequency : Annually
Language : Chinese
ISBN/ISSN : 978-7-5097-2983-0
Pages : 356
Weight : 1.10kg
Availability : Usually ship within 48 hours
Book Type : Report
Estimated Shipping Time

Book to "all media to promote urban innovation and development" as its theme, the empirical research the role of the engine has a full media to promote urban restructuring, promotion of urban development, and enhance the urban strength. The book brings together senior media elite, expert observation and reflection, mastered the media the latest authoritative information, tracking the development status of the media industry, media forms, formats and ecological multiple angles, Analysis of Shanghai Media Media Innovation and transformation.

BⅠGeneral Report
 
B.1　All-media Communication Promoting City Innovation and
　　Development ..Jiao Yuhong / 001
　　1. Survey of Media Environment in 2011 ../ 002
　　2. All-media and City Innovation and Development ./ 010
　　3. Path of Media Development of Shanghai / 022
 
BⅡ　Industry Development
 
　　Broadcasting and Television
B.2　Innovation•Integration •Brand
　　the Research on Core Competitiveness of Shanghai Broadcasting
　　and Television..Zhu Wen / 028
B.3　Market Logic and Public Consciousness in the Context of
　　Media Convergence
　　A Case Study of the Convergence and Development of the Chinese
　　Broadcasting and TelecommunicationsShi Liyue / 042
B.4　Commissioning in Broadcasting Industries: Background,
　　Exploration and Thinking
　　A Case Study of Shanghai Media Group..LüPeng / 054
B.5　The Positioning of Media Function and the Evolution
　　of TV Program Form..Ran Mingxian / 064
B.6　On the Idea of Public Services of Broadcasting and Television
..Wang Jinghong / 076
　　Internet Media
B.7　The Present Situation and Operation Strategy of Microblogging by
　　Shanghai Municipal Government.Zhang Zhian, Qu Xusheng and Jia Jia / 087
B.8　Inside and Outside the Wall, Network Shining Across the Real
　　The Comparative Study on Internet Social Activism of Twitter
　　Chinese Community and Sina Microblogging..Wang Wei / 099
B.9　Network Rooted-in or Network Enhancement?
　　The Role of Internet in the Dynamics of the Contemporary
　　Chinese ActivismWu Changchang / 111
B.10　The Comparative Study on Shanghai Net TV and IPTV
　　Media Strategy
　　A Case Study of SMG Broadband and Best TVWang Jianlei / 125
B.11　Investigation into the Occupational Conditions of Shanghai
　　Journalists OnlineZhang Zhi’an, Tao Jianjie / 137
B.12　The Practical Dilemma in Journalistic Professionalism and
　　Public Opinion Online Bai Hongyi / 151
　　Mobile and Electronic Media
B.13　The Promotion of the Development of Shanghai Digital
　　Media Industry by Information Technology.Zhang Weihua / 158
B.14　Analysis of Key Factors to Mobile TV Development..Lei Xia / 173
B.15　Communication Modals and Localization of Lightblogging
 Wang Yue / 182
B.16　The Review on Shanghai New Media Industry DevelopmentJia Jia / 192
 
BⅢ　Case Studies
 
B.17　Running a Newspaper with Wisdom: Demystifying the Dilemma
　　of the Press in the Digital Era
　　The Research on Development Strategy of Wen Hui Daily.Xu Jiong / 205
B.18　The Comparative Study on New Media Development Strategies
　　of Shanghai First Three Media Groups within the
　　Framework of the Media Convergence..Liang Zhiyong, Lai Xing / 214
B.19　The Discussion into the Promotion of Shanghai Xinhua
　　Media Capitalization Process..Meng Hui / 239
B.20　Study on Content Differentiation Strategies and Development
　　Space of  Industry Newspaper
　　A Case Study of Shanghai Labour Daily .Zhang Gang, Meng Hui / 251
B.21　Reflection on Positioning and Branding Strategies of Youth Newspaper
　　The Research Based Mainly on Shanghai Youth Newspaper, Life Week
.Wu Xueting, Meng Hui / 264
B.22　Butterfly Effect of New Media on the Cartoon Industry
Cao Yixia, Cui Yuling / 277
 
BⅣ　Reflection
 
B.23　Newspaper Fusion Shoud Be More Discreet
Several Reflections on Newspapering Transformation
..Shou Guangwu / 288
B.24　On News Popularization and Vulgarization
..Wang Meifang / 295
B.25　Moving Forward in Reflection: Mada’s Analysis of the Reform
　　of Chinese NewspapersZhang Zhi’an, Bai Hongyi / 303
B.26　News Spokesman System in the New Media Environment
Needs to be Improved Mirrored from 7 •23 Accident
Dai Lina / 315
B.27　Study on the Construction of Public Opinion Crisis Management
　　Mechanism BasedJournalism of Insitute of SSAOG / 324
B.28　Postscript ./ 335