Annual Report China’s Internet music market 2010

Annual Report China’s Internet music market 2010
[CRI8431141710(3)]

US$90.16

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Publisher : Ministry of Culture
Published Date : 6/2011
Frequency : Annually
Language : Chinese
Weight : 1.10kg
Availability : Usually ship within 48 hours
Book Type : Report
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Internet music originated in the rapid development of information technology, is a musical art form with a fast and convenient combination of online communication channels, it enriches people's cultural and recreational life, and promote the prosperity of China's cultural industry network, and promote the music industry, as its new platform, had a profound social impact. China's Internet music market in the past 2 01 o years maintained a stable momentum of development. As of the end of our music-related businesses with network 351, Internet music overall market size has reached 23 billion (in service provider revenue dollars), compared with 2009 growth of about 14.4%; the size of the online music market revenue 2.8 billion, up 64% in 2009; the wireless music market reached 2.02 billion yuan (in service provider revenue dollars), representing a growth of 9.8% in 2009, the overall size of the Internet music the proportion of more than 87.8 percent, support and promote the development of backbone network music market. In these achievements, the Chinese online music market is facing severe challenges. First, the market structure is imbalanced, the two components of network music, wireless music market accounted for a large part of the online music market share small. Second, no major breakthrough business model: online music market has a wide range of audiences and a more flexible mode of transmission and manifestation of influential, but was limited by copyright issues and lagging consumer awareness, not yet formed a clear and mature business mode; wireless music market products and fixed communication model is more simple and has a quite complete pay channel, thus forming a more mature business model, but its closed-loop model of development has led to operators without a large dominant phenomenon change. Third, the online music market environment to be standardized: Some network music style is not high, piracy, destroy market order issues outstanding; free spending habits of consumers is difficult to change the short term; original music because of copyright piracy, lack of work, shortages. These problems seriously undermine China's online music market's healthy development. Therefore, we must strengthen the network management and guidance of music. In the copyright side, side pipes and the joint efforts of government departments, China's online music market is gradually shifting from disorderly to orderly, to strengthen industry self-regulation markets are down, copyright cooperation gradually standardized, original content to increase, further integration of multiple technologies Explore other direction, online music will also play the music industry a further boost. Outlook 2011, Internet music industry department will continue to defend the healthy development of the market, through a variety of effective means to guide the Chinese market early Internet music track onto the standard for the Chinese online music industry jumped as soon as possible efforts to a new level. We have reason to believe that online music market in 2011 the parties in a more standardized, more harmonious environment to achieve win-win situation.

Annual Report China’s Internet music market 2010

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