ALCOHOLIC DRINKS IN CHINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong market performance driven by economic growth
Domestic players rise to lead the market
More foreign companies stirs up the competitive environment
Specialist shops start to catch attention
Forecast growth expects to be flat due to market consolidation
KEY TRENDS AND DEVELOPMENTS
Strong demand drives prices up
Olympic game starts to pre-heat the market
Polarised consumer preference prevails
Growing number of young drinking consumers
Modern lifestyles brings more occasions on which to consumer alcoholic drinks
Specialist Retailers
Summary 1 Leading Specialist Retailers 2006
Market Merger and Acquisition Activity
Summary 2 Speculated Merger and Acquisition Activity 2006-2007
TERRITORY KEY TRENDS AND DEVELOPMENTS
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 1 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 2 Selling Margin of a Typical Domestically Produced Beer Brand 2007
Table 3 Selling Margin of a Typical Domestically Produced Wine Brand 2007
Table 4 Selling Margin of a Typical Imported Wine Brand 2007
Table 5 Selling Margin of a Typical Domestically Produced Spirits Brand 2007
Table 6 Selling Margin of a Typical Imported Spirits Brand 2007
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 8 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 9 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 16 Sales of Alcoholic Drinks by Region: Total Volume 2002-2007
Table 17 Sales of Alcoholic Drinks by Region: Total Value 2002-2007
Table 18 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2002-2007
Table 19 Sales of Alcoholic Drinks by Region: % Total Value Growth 2002-2007
Table 20 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 21 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 22 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 23 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 24 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 25 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 26 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
Table 27 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2007-2012
Table 28 Forecast Sales of Alcoholic Drinks by Region: Total Value 2007-2012
Table 29 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2007-2012
Table 30 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2007-2012
DEFINITIONS
Sources
Summary 4 Research Sources
LOCAL COMPANY PROFILES - CHINA
BEIJING YANJING BREWERY CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Beijing Yanjing Brewery Co Ltd: Key Facts
Summary 6 Beijing Yanjing Brewery Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Beijing Yanjing Brewery Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 8 Beijing Yanjing Brewery Co Ltd: Competitive Position 2006
CHINA RESOURCES ENTERPRISE CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 China Resources Enterprise Co Ltd: Key Facts
Summary 10 China Resources Enterprise Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 China Resources Enterprise Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 12 China Resources Enterprise Co Ltd: Competitive Position 2006
COFCO WINES & SPIRITS CO - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 COFCO Wines & Spirits Co Ltd: Key Facts
Summary 14 COFCO Wines & Spirits Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 COFCO Wines & Spirits Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 16 COFCO Wines & Spirits Co Ltd: Competitive Position 2006
HENAN JINXING BREWERY GROUP - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Henan Jinxing Brewery Group: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 18 Henan Jinxing Brewery Group: Operational Indicators
COMPETITIVE POSITIONING
Summary 19 Henan Jinxing Brewery Group: Competitive Position 2006
HUBEI DAOHUAXIANG GROUP - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Hubei Daohuaxiang Group: Key Facts
Summary 21 Hubei Daohuaxiang Group: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 22 Hubei Daohuaxiang Group: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 23 Hubei Daohuaxiang Group: Competitive Position 2006
SICHUAN JIAN NAN CHUN (GROUP) CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 24 Sichuan Jian Nan Chun (Group) Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 25 Sichuan Jian Nan Chun (Group) Co Ltd: Competitive Position 2006
TSINGTAO BREWERY CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Tsingtao Brewery Co Ltd: Key Facts
Summary 27 Tsingtao Brewery Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 28 Tsingtao Brewery Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 29 Tsingtao Brewery Co Ltd: Competitive Position 2006
WULIANGYE GROUP CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 30 Wuliangye Group Co Ltd: Key Facts
Summary 31 Wuliangye Group Co., Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 32 Wuliangye Group Co., Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 33 Wuliangye Group Co., Ltd: Competitive Position 2006
YANTAI CHANGYU PIONEER WINE CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 34 Yantai Changyu Pioneer Wine Co Ltd: Key Facts
Summary 35 Yantai Changyu Pioneer Wine Co Ltd
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 36 Yantai Changyu Pioneer Wine Co Ltd: Competitive Position 2006
ZHEJIANG GUYUE LONGSHAN SHAOXING WINE CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 37 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Key Facts
Summary 38 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 39 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd Company: Competitive Position 2006
BEER IN CHINA
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager Price Band Methodology
Summary 40 Lager by Price Band 2007
Published Data Comparisons
SECTOR DATA
Table 31 Sales of Beer by Subsector: Total Volume 2002-2007
Table 32 Sales of Beer by Subsector: Total Value 2002-2007
Table 33 Sales of Beer by Subsector: % Total Volume Growth 2002-2007
Table 34 Sales of Beer by Subsector: % Total Value Growth 2002-2007
Table 35 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007
Table 36 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007
Table 37 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 38 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 39 Beer: Production, Imports and Exports: Total Volume 2001-2006
Table 40 Beer Exports by Country of Destination: Total Volume 2001-2006
Table 41 Beer Exports by Country of Destination: Total Value 2001-2006
Table 42 Beer Imports by Country of Origin: Total Volume 2001-2006
Table 43 Beer Imports by Country of Origin: Total Value 2001-2006
Table 44 Company Shares of Beer by National Brand Owner 2002-2006
Table 45 Company Shares of Beer by Global Brand Owner 2002-2006
Table 46 Brand Shares of Beer 2003-2006
Table 47 Forecast Sales of Beer by Subsector: Total Volume 2007-2012
Table 48 Forecast Sales of Beer by Subsector: Total Value 2007-2012
Table 49 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012
Table 50 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012
CIDER/PERRY IN CHINA
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published Data Comparisons
SECTOR DATA
Table 51 Sales of Cider/Perry: Total Volume 2002-2007
Table 52 Sales of Cider/Perry: Total Value 2002-2007
Table 53 Sales of Cider/Perry: % Total Volume Growth 2002-2007
Table 54 Sales of Cider/Perry: % Total Value Growth 2002-2007
Table 55 On-trade vs Off-trade Sales of Cider/Perry: Volume 2002-2007
Table 56 On-trade vs Off-trade Sales of Cider/Perry: Value 2002-2007
Table 57 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2002-2007
Table 58 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2002-2007
Table 59 Company Shares of Cider/Perry by National Brand Owner 2002-2006
Table 60 Company Shares of Cider/Perry by Global Brand Owner 2002-2006
Table 61 Brand Shares of Cider/Perry 2003-2006
Table 62 Forecast Sales of Cider/Perry: Total Volume 2007-2012
Table 63 Forecast Sales of Cider/Perry: Total Value 2007-2012
Table 64 Forecast Sales of Cider/Perry: % Total Volume Growth 2007-2012
Table 65 Forecast Sales of Cider/Perry: % Total Value Growth 2007-2012
RTDS/HIGH-STRENGTH PREMIXES IN CHINA
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 66 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2002-2007
Table 67 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2002-2007
Table 68 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2002-2007
Table 69 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2002-2007
Table 70 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2002-2007
Table 71 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2002-2007
Table 72 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2002-2007
Table 73 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2002-2007
Table 74 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2002-2006
Table 75 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2002-2006
Table 76 Brand Shares of RTDS/High-strength Premixes 2003-2006
Table 77 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2007-2012
Table 78 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2007-2012
Table 79 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2007-2012
Table 80 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2007-2012
WINE IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published Data Comparisons
SECTOR DATA
Table 81 Sales of Wine by Subsector: Total Volume 2002-2007
Table 82 Sales of Wine by Subsector: Total Value 2002-2007
Table 83 Sales of Wine by Subsector: % Total Volume Growth 2002-2007
Table 84 Sales of Wine by Subsector: % Total Value Growth 2002-2007
Table 85 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007
Table 86 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007
Table 87 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 88 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 89 Volume Sales of Still Red Wine by Price Segment 2004-2007
Table 90 Volume Sales of Still White Wine by Price Segment 2004-2007
Table 91 Volume Sales of Still Rosé Wine by Price Segment 2004-2007
Table 92 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007
Table 93 Sales of Still Red Wine by Grape/Varietal Type 2004-2007
Table 94 Sales of Still White Wine by Grape/Varietal Type 2004-2007
Table 95 Sales of Still Red Wine by Quality Classification 2002-2007
Table 96 Sales of Still White Wine by Quality Classification 2002-2007
Table 97 Sales of Still Rosé Wine by Quality Classification 2002-2007
Table 98 Wine Production, Imports and Exports: Total Volume 2001-2006
Table 99 Wine Exports by Country of Destination: Total Volume 2001-2006
Table 100 Wine Exports by Country of Destination: Total Value 2001-2006
Table 101 Wine Imports by Country of Origin: Total Volume 2001-2006
Table 102 Wine Imports by Country of Origin: Total Value 2001-2006
Table 103 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006
Table 104 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006
Table 105 Brand Shares of Still Light Grape Wine 2003-2006
Table 106 Company Shares of Champagne by National Brand Owner 2003-2006
Table 107 Company Shares of Champagne by Global Brand Owner 2003-2006
Table 108 Brand Shares of Champagne 2003-2006
Table 109 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006
Table 110 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006
Table 111 Brand Shares of Other Sparkling Wine 2003-2006
Table 112 Company Shares of Non-grape Wine by National Brand Owner 2003-2006
Table 113 Company Shares of Non-grape Wine by Global Brand Owner 2003-2006
Table 114 Brand Shares of Non-grape Wine 2003-2006
Table 115 Forecast Sales of Wine by Subsector: Total Volume 2007-2012
Table 116 Forecast Sales of Wine by Subsector: Total Value 2007-2012
Table 117 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012
Table 118 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012
SPIRITS IN CHINA
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
Summary 41 Benchmark Brands – China
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky Price band methodology
Published Data Comparisons
SECTOR DATA
Table 119 Sales of Spirits by Subsector: Total Volume 2002-2007
Table 120 Sales of Spirits by Subsector: Total Value 2002-2007
Table 121 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007
Table 122 Sales of Spirits by Subsector: % Total Value Growth 2002-2007
Table 123 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007
Table 124 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007
Table 125 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 126 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 127 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007
Table 128 Sales of Gin by Premium/Super-premium Split 2004-2007
Table 129 Sales of Vodka by Premium/Super-premium Split 2004-2007
Table 130 Sales of Flavoured vs Non-flavoured Vodka 2004-2007
Table 131 Spirits Production, Imports and Exports: Total Volume 2001-2006
Table 132 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006
Table 133 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006
Table 134 Vodka Production, Imports and Exports: Total Volume 2001-2006
Table 135 Gin Production, Imports and Exports: Total Volume 2001-2006
Table 136 Rum Production, Imports and Exports: Total Volume 2001-2006
Table 137 Tequila Production, Imports and Exports: Total Volume 2001-2006
Table 138 Liqueurs Production: Total Volume 2001-2006
Table 139 Other Spirits Production: Total Volume 2001-2006
Table 140 Company Shares of Spirits by National Brand Owner 2002-2006
Table 141 Company Shares of Spirits by Global Brand Owner 2002-2006
Table 142 Brand Shares of Spirits 2003-2006
Table 143 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012
Table 144 Forecast Sales of Spirits by Subsector: Total Value 2007-2012
Table 145 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012
Table 146 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012
